Do you know how to increase your sales? We have listed the top 20 ways to upscale your sale with digital marketing in 2021.
No doubt, the Internet has revolutionized the way of doing business. The time had gone when cold calling, billboards, and print ads were performing everything for the growth of a business. Now it is the time of technology, and customers find everything online.
With lots of reports published in 2020 clearly describe the wealth of data and power of the web. Lots of online channels such as Search Engine Optimization, PPC (Pay Per Click), social media advertising are the top ways working to increase the reach of a business.
The question is, what will be the exact value and growth we can predict in 2021?
To find the best answer, don’t miss this session. We have found out the top 20 ways to upscale your sale with digital marketing in 2021.
With these 20 ways, you will be surprised about how online marketing or digital marketing can help you take your business to new heights of success.
#1 Search Engine Optimization
Search Engine Optimization is one of the top approaches used to increase the growth and profits of a business. The condition will remain the same in 2021 as well. Moreover, it will increase more rapidly with current trends.
Businesses who are grabbing SEO services from experts will get a rapid increment in their reach.
We are not saying that pandemic COVID-19 has not affected the positioning of websites on search results; however, the world is moving faster towards the Internet. Businesses across the world are implementing technology in their existing systems. So, SEO will trend again in 2021 with more rapid speed.
#2 Voice Search
Alexa and Google Home are the latest advances in technology these days. These are proving to be a bang in the field of voice search.
All the doubts of the voice search need to be enhanced. For this, you should be assured of what keywords and contents to choose, keeping in mind what the users can question Alexa, Siri, or Google.
With the help of voice search optimization, a business can reach heights in the game of technology. Users can make proper use of the voice search feature by using a mobile-friendly website, choosing long-tail keywords, changing queries into question phrases, and using a language that sounds natural.
#3 Social Media Marketing
Social media platforms like LinkedIn, Instagram, Twitter, and Facebook are popular among most of us.
You can reach many potential users, drive traffic towards your website, and engage existing customers with a good social media marketing strategy. Even social media advertising campaigns and content marketing can be well complemented with the help of social media marketing.
Some famous social media sites (in order of Monthly Active Users) are:
- Tik Tok
#4 Google Display Network
The Google Display Network reaches almost 90% of users on the Internet. Websites connect to the Google AdSense with the help of a display network and thus furnish the advertising space.
Businesses can position their banner ads on appropriate sites throughout the web if they want to invest in the GDN. Small businesses should implement a retargeting policy for displaying their network.
If your website is visited even once by any user, then they come in the category of your audience pool. After that, you can follow them and remind them of your website with the help of your banner ads.
#5 Email Marketing
According to Hubspot reports, “The number of worldwide email users is predicted to grow 4.48 billion by 2024.”
Email marketing is one of the most effective and highly popular digital marketing strategies used by lots of companies offering SEO services to their clients. With email marketing, they engage, market, and grow their subscribers and customers towards their services and products.
#6 Ecommerce marketing
The main challenge for all the owners of the online store is its growth. With the help of the best eCommerce marketing strategies, you can attract new customers as well as increase your sales.
The three main pillars of any eCommerce website are product pages, category pages, and blog posts.
Most of the traffic arrives in blog posts form that covers the topics which are related to your niche and products.
It can be explained as-if you sell the decor of the living room, then blog posts on bedroom color palettes or how to decorate a living room can bring in users that may be interested in the products that you are selling.
You can view a high range of products in one category in the category page’s house. These pages should be very captivating, and they should also provide sufficient written content for the search engines so that they can understand well that page.
Lastly, the product pages are the money pages where all the website traffic is pushed out. You can attract many potential customers by strategically lining the product pages in your blog posts.
So, we can conclude that e-commerce marketing involves email marketing (and abandoned cart emails), email marketing, paid acquisitions via Facebook and Google, remarketing campaigns, etc. The main motive is to drive more traffic, stay ahead of others on the list, and at last offer promotions so that they buy from you.
#7 PPC (Pay Per Click Advertising)
PPC is one of the most vital parts of digital marketing that allows you to run an ad campaign to promote your business and achieve faster results. PPC Pay Per Click Advertising is a boon for businesses offering their products and services on the web.
It helps businesses to achieve instant traffic, customers, and an increase in sales. Some of the most popular PPC advertising platforms are Google Ads, Instagram Ads, Facebook Ads, and others.
The key to getting success and increased ROI with PPC is essential to hire the best and skilled professionals from trustworthy SEO services.
#8 Artificial Intelligence
A.I. is a boon for today’s businesses. We can see the positive impacts of A.I. technology in all industry verticals. It is used in data analysis, predicting customer behavior patterns, track operations, as well as enhancing communication, thus assisting in reducing manual working. A.I. is a highly useful technology when it comes to providing greater customer satisfaction.
SEO services not only assist businesses with their digital marketing expertise but also help them with advanced software development proficiency. A.I. enables customers to make a better choice by giving them specific suggestions according to their preferences and needs.
#9 Machine Learning in Digital Marketing
The days are gone when digital marketing was sitting alone and working for data analysis and collection to develop the right reports and marketing strategies. Now, machine learning is advancing the way of analysis and reporting.
Accenture studies say that “57% of big businesses trust that customer servicing is the section where machine learning can be the most beneficial technology.”
ML-powered tools are used by technical professionals to get the right insights into customer’s data and create reports for better analysis and strategy implementation.
Some of the big areas where machine learning playing a major role are as follows:
- Better search engine results
- Lead scoring
- Data analysis and reporting
- Trends analysis
- Natural language processing
- Content recommendation & personalization
- Customer servicing
#10 Local SEO
Google rapidly brings updates in its local SEO algorithms; therefore, if you are running your business locally, then it is vital to update it according to the latest algorithm updates. Local SEO is highly powerful in-market products and services to nearby customers.
Professional SEO services providers know the importance of implementing local SEO strategies in their marketing strategies. It becomes more essential for startup businesses.
Take the assistance of professional SEO services to list your business in Google my Business. It assists you in getting higher ranks in SERPs and making your business easily visible to local users.
#11 Video Marketing
87% of marketers claim that video marketing has increased lots of traffic to their websites. Video marketing is also a big player in today’s competitive environment. It is a creative and eye-catching medium to attract more customers.
As of 2019, Statista reports, “YouTube has achieved around 90% march while racking up two bn logged-in users in the USA.”
#12 SMS Marketing
Text messaging or SMS marketing has emerged as one of the effective and profitable digital marketing channels. With SMM marketing, you can send updates, coupon codes, appointment reminders, surveys, promotional ads to your users. SEO Services also offer proficient SMS marketing services to their clients as per their business needs.
#13 Affiliate Marketing
Affiliate marketing enables websites to earn great profits in terms of commissions by promoting the brands or services of other businesses. To get the benefits of affiliate marketing, you find a product of your choice, approach the affiliate program of that company, and promote their product to earn the commission for every sale.
You can do promotional activities through your websites, email, or social media or directly to customers as well.
#14 Interactive content
Content is the key to marketing. Content is king. The success of every marketing strategy and methods depend on the content quality and its uniqueness.
If your content is interactive, error-free, and useful for the users, then it becomes easier to catch the attention of users towards your online business. Interactive and engaging content like polls, giveaways, contests, questionnaires, quizzes, etc., can help you get tremendous engagement from users.
Most importantly, people across the world always want engaging, easy to understand content; therefore, professional SEO services always focus on delivering the most interactive content to their clients.
#15 Create a business blog
This content is a very crucial driver of SEO. So, despite discussing it in the previous strategy, it deserves to have its category as a promotional strategy. For any business, a blog is not just LiveJournal.
Surely some posts can be created about events and milestones. Any profitable business blog must produce a brand voice, highly educational content around questions that the users may be searching in Google.
#16 User-Generated Content (UGC)
UGC is abbreviated as User-Generated Content, concentrated on user engagement. It tends users to create content on their own, however always to target brand campaigns.
In the present time, consumers want more engagement with brands. Due to this, UGC is one of the best ways to take advantage of such a desire.
UGC methods tend to create content from brand campaigns. Such engagement of users helps businesses generate more sales and results. But if you want to get the full benefits of UGC, then always hire professional SEO services from a leading company.
As per a study, “92% of consumers bring their trust more in contents generated by users.”
#17 Create Your Listing on Directories
Creating a listing on major directories helps you pull benefits from smaller directories automatically. Some of them are free to use, and some are paid; therefore, expert SEO services can help you choose the best directories as per your business niche.
Some of the major directories are listed below:
- Better Business Bureau
- Yellow/White Pages
#18 Get More Online Customer Reviews
Positive customer reviews are a big asset to any business. Online customer reviews help small and big scale businesses to grow more rapidly.
Word of mouth is one of the most powerful methods of promoting any business and to reach the right people in the minimum time. Connect with professional SEO services to get more positive customer reviews for your business.
To get better reviews, expert SEO services always implement the best SEO strategies and increase user engagement towards your business. Reviews on Google, Yelp, and Facebook are better to grab the user’s attention.
#19 Mobile Optimization
According to Statista, “There are more than 3 billion smartphone users globally.” Also, For the U.S., the mobile conversion rate of online shoppers was 1.53% in 2019.”
A business having a presence on mobile devices surely access more intention from the users. We know that millions of people across the world are using mobile devices for different purposes like to pay bills, find services, buy products, get appointments, etc.
#20 Podcast Marketing
It is a really exciting and new opportunity for businesses seeking to reach new audiences and engage more followers. Brands can not only market their podcast on social media channels but also on Google is functioning to transcend podcasts or voices to bring more traffic to businesses.
Proficient SEO services manage all the tasks required to launch a successful podcast for a business.
The Internet gives numerous opportunities for any business to attract more customers among the different variety of channels. There are a lot of digital marketing strategies available, from SEO to email to social media.
With the best strategies, you can achieve more sales and even drive more traffic. By converting users who have already shown an interest in your product, you can win over them.
This is the reason that SEO Services provides tracking of the website visitor. You also get provided with a list of new leads from your website each month. So, along with your ongoing website and digital marketing strategies, use SEO Services to boost your business in the coming year 2021.