In the past few years, the self-storage industry has expanded rapidly. People living in contemporary homes and students studying in different cities have been relying on storage units. After all, there is never enough space to fit everything in their homes and luggage. As more people look for space, hundreds of companies are providing storage solutions to customers. Thus, if you are one of them, make sure to stand out from the crowd and reach potential customers readily.
For this, you have to upscale your marketing strategy. In addition to billboards and posters, you must invest in digital marketing to reach your target market. Perhaps, you can begin with a simple website to ensure people can find your business online. In addition, create a business profile on social media because most individuals lookup on Facebook and Instagram for the storage business. These few cost-effective marketing strategies will give you an edge in the market while increasing your customer base.
However, if you don’t know much about this, have a look below. Here we are highlighting five digital marketing strategies to boost your self-storage business.
Invest in Self Storage SEO
In today’s competitive landscape, online visibility is crucial for every company’s success. Therefore, ensure your storage business is easy to find among other companies. Here, search engine optimization (SEO) can come in handy. It can improve your webpage’s visibility on SEO, driving traffic towards the site, and improving lead generation.
However, you have to opt for self storage SEO with relevant keywords and phrases. For instance, if you want to target people with locational intent, include the city’s name in the keyword. It will enhance visibility on the local search engine, boosting conversion rates. Remember, Google understands every element and determines the website’s rankings accordingly. Hence, don’t try to outsmart Google and play by the rules to improve your storage business’s visibility.
Improve the Website Design
Once you have an SEO strategy up and running, improve the web design. After all, you don’t want to turn visitors away because of complex design and navigation. You have to demonstrate you are the right company that can fulfil everyone’s storage needs through web design. For this, you have to tweak the aesthetics and interface. Firstly, create easy navigation with a well-organized search bar. It will let your customers find what services they are looking for instead of browsing the entire website.
Secondly, add graphics to the website because everyone likes colours and vibrancy. For example, you can include the photos and videos of the storage unit. It would give a clear view of your services and products, making it easier for customers to make a purchase decision. Lastly, you have to create a valid code so that search engine bots can crawl to your site without any hassle. You can even add meta descriptions and alt tags to improve design and visibility.
Create a Social Media Strategy
Today, social media marketing is one of the most viable ways to reach customers. Social sharing platforms expose businesses to a massive pool of audiences. Hence, you might be lagging if you don’t have a social media marketing strategy for your storage company. You have to create a business profile on Facebook and Instagram to create brand awareness. Likewise, you have to post storage units images, talk about your services, and engage with customers.
Moreover, add customer testimonials and reviews on your social profile to build brand loyalty. When audiences see other people recommending your services, they are more likely to purchase. Besides, you can use social forums to let your followers know when you have a special promotion or deal. In short, there are endless possibilities with proper social media marketing strategies. Therefore, determine what works for your business and boost profitability.
Develop an Intuitive Sitemap
Are you wondering how to make your storage business unique? Digital marketing forums offer plenty of opportunities to market the business. As an entrepreneur, you have to pick unique strategies that capture audiences’ attention. Perhaps, you can create an intuitive sitemap of the storage facility.
You have to give an overview of the entire facility and highlight every area with different colours. It will allow people to see your property in a bird’s eye’s view, improving engagement and conversion rates. Besides, you can offer a virtual tour of your property through drone photography.
Launch PPC Ads
Google pay-per-click (PPC) ads have proven out to be incredibly lucrative for local businesses. So, why not launch PPC ads for your storage business? It will attract leads to your website using keywords that users search on Google. The ads would appear on the search engine, websites, and social media forums. You can even retarget the ads to users who visited your webpage to make them convert.
Moreover, these ads work on a bidding system which means, you can choose the amount of money you want to spend. Entrepreneurs having a low budget can opt for customized plans and launch the ads successfully. The return on investment is pretty substantial when it comes to PPC. Therefore, you will generate worthwhile revenue through PPC campaigns.
The digital world is diverse, but you must stick to strategies and practices aligned with your business model. As a storage facility owner, you have to launch SEO campaigns to boost online visibility. Similarly, you have to create a compelling presence on social media to create brand awareness. Apart from this, you can run paid ads during the slow seasons and improve profitability. Believe it or not, the right set of marketing strategies can do wonders for your business.