It is simply impossible to think of a world without social media channels. These tools not only connect society, businesses, and consumer bases but also provide entertainment to the masses.
In 2023, an estimated 4.9 billion people use social media across the world
Today, most brands, companies, and businesses rely on at least one or more social media platforms to like Facebook, Twitter, and Instagram connect to their customers and advertise.
Find more statistics at Statista
It is not just the business world that the social media tools rule, but they are making their presence felt in the entertainment industry.
The most popular social network, Facebook, will continue to rule for many years to come. Many renowned brands have interacted with their fans on Facebook.
Twitter (42.90% penetration), LinkedIn (35.7% penetration), Moj (29.50% penetration), a short video community created locally, and Pinterest (29% penetration) are a few additional social networking platforms that are well-liked in India. A short video app called Moj Lite Plus (26.20% penetration) is one of the few newcomers. 
Let us have a look at the top social media tools that are getting immensely popular among the masses for entertainment.
#1 YOLO Download
YOLO follows a totally different approach and is extremely fast and does what it says it does. The messages and texting service works great, and it is very simple and easy to use.
Customers find it awesome to do anonymous messaging and chatting. It is no surprise to see a rise in YOLODownload numbers, and that only points to the growing popularity of the app.
The users love the idea of getting random questions and interacting with their friends. The consistent updates main new useful features very often. Overall, Yolo is a great entertainment social media app.
Everyone knows what Twitter is about and the popularity of the social platform. It allows users to communicate with tweets or short messages limited to 280 characters.
This is a powerful way to send clear and direct messages with more than 300 million active users; there is no denying the popularity of Twitter for entertainment as well as marketing campaigns and businesses.
Twitter has a large user base, and it means that one can contact a much higher number of other people and engage with a like-minded audience interested in a particular topic.
Another social media tool, MavSocial focuses on videos for Facebook, Twitter, Instagram, YouTube, and Tumblr. You can schedule to preview content to any of these platforms and take advantage of its unique features for galleries, collaboration, images, and campaign creation.
The tool allows one to create and publish posts immediately or at the scheduled time on multiple social networks. One can purchase millions of images and launch efficient campaigns for social networking of friends, fans, and customers. The social media platform is incredibly simple and easy to use.
YouTube, despite stiff competition, still remains the most popular video-sharing platform and has almost 2 billion active users. This is a great social networking platform for sharing videos, music, and live streaming content. It is a powerful source of entertainment and information as you can look up video content of any kind and on any subject.
Millions of people use YouTube each day and enjoy those compelling videos. This is a great platform to connect and share content with a huge audience, and one can plan a robust social content strategy to get higher customer attention. YouTube content reaches a worldwide audience and opens the door to new visitors.
It would be a mistake to leave out the name of Facebook on the list, as this is the largest social media platform. The social media platform allows you to connect with friends and family from all across the globe. Although Facebook is primarily used for entertainment and engaging with friends and family, it is also used as a marketing tool by businesses and companies.
Facebook page is like an introduction of one to the rest of the world and allows one to make new connections and develop friendships. The social networking tool allows you to create those relationships and nurture them with fun content and images.
Use Fastory to create and share branded content for your account on Instagram, Twitter, Snapchat, and Facebook. Explore the robust menu of content options such as Games, Videos, Quizzes, Articles, Surveys, and more. Now, one can engage more with mobile-first experiences and create outstanding promotions and contests to grab the attention of your viewers.
One can raise their social media reach with the help of Fastory by creating engaging and quality content and get more mobile-first experiences.
#7 Apple Clips
Take advantage of Apple Clips to create and share short videos with your friends and family and complete them with special effects. Get creative with those texts and graphics to create animated captions and make good use of those interesting features of the platform. This is indeed one of the more powerful social media tools for boosting engagement rates.
When using Apple Clips, one can pick from a number of filters to enhance the video and apply overlays such as emoji, speech bubbles, and arrows. One can even set the music that adjusts to the length of your video automatically.
Tumblr is another popular social media platform where different communities come together to exchange cultural dialogues and expand their ideas. Social media is immensely popular among teens and fandoms and enjoys more than three hundred million visitors.
As Tumblr is very simple to use and set up, it enjoys higher popularity among users. Today, it is one of the most popular vehicles for sharing images and videos among savvy Web users. Moreover, there are many other special features on Tumblr that are still unavailable on other social media platforms.
Another great social media tool for messaging is WhatsApp. About 2 billion monthly WhatsApp users share voice notes, audio files, text messages, images, videos, and entertainment. The popularity and use of social networking have grown exponentially over the years.
In the past few years, the platform has added many new features that make the experience even more fun and engaging. For example, one can now use a group calling feature to make group calls. Another feature allows the users to update any photo, text, and video statuses that disappeared after 24 hours.
Pinterest is like a scrapbook on social media and is made of highly visual content. The users use the social media tool to create themed boards and add images and products related to a subject. Today, there are more than 300 million active users on Pinterest, and there are more than 4 billion boards with over 200 billion pins.
Pinterest has fast become the favourite among the fashion crowd as it is drop-dead simple. Those focused and simple features have allowed it to expand and get widespread in profound ways. One can compare it to Facebook but with a far more visual anchor where one can have a powerful community experience.
Deviantart is well known as the world’s largest community for artists and art enthusiasts on social media. If you think you can create good art, just join the community and share your work as well as discover the work of other artists. Communicate and interact with other Deviantart members.
As of today, the social media platform enjoys more than 44 million users and about fifty million visitors each month. So, whether you are a seasoned artist or an amateur one, you can post your work here. This is a great platform where you can showcase your creative expressions and entertainment freely and become a part of an online community.