Understanding on-page SEO techniques is crucial to increase your traffic and brand awareness significantly.
Over the past few years, Google has released several updates on their search engines because Google wants users to be happy when they visit any web page.
You can make a user happy by increasing your site’s user experience, and you can do this with the help of on-page SEO techniques.
In this article, I will tell you how you can boost your website’s ranking by following some simple techniques.
But, before knowing SEO techniques, let’s first understand what on-page SEO is?
Table of Contents
- What is On-Page SEO?
- Best On-Page SEO Tools
- Why On-Page SEO is Important
- 7 On-Page SEO Techniques to Drive organic Traffic
- 1. Meta Title
- 2. Permalink Structure
- 3. Use Table of Content
- 4. Meta Description
- 5. Use Images With Alt Text
- 6. Internal Linking
- 7. External Linking
What is On-Page SEO?
On-Page SEO is a search engine optimization technique that helps search engine bots to understand what your page is all about. By observing your content’s quality, search engine bots decide a position for your posts/pages in SERPs (search engine result pages).
If they find your content helpful for users, they provide a good ranking to your pages. But if your content is not good, your website will not rank anywhere.
To optimize your blog posts for better ranking, you have to focus on two main factors:
- On-Page Optimization
- Off-Page Optimization
Off-Page SEO refers to actions taken outside of your own website, such as backlinks. Off-Page SEO tells Google what others think about your website.
Today’s article will focus on on-page SEO optimization. If you want to know about off-page SEO, you can check these advanced SEO techniques.
Best On-Page SEO Tools
There are some on-page SEO plugins available on WordPress that help you improve your ranking by analyzing your posts and pages’ on-page SEO. Many of these integrate with the most popular and powerful WordPress website builder, Elementor
These plugins give you recommendations for improving your on-page SEO.
Here are the top SEO plugins:
Using any of the tools ensure that you are optimizing your articles according to modern on-page SEO requirements. They are straightforward to use.
I have been using Rank Math plugin on my site Huppdigital for a long time, and this plugin helps me a lot in improving my website’s performance.
As you can see in the image (below), this plugin tells you what you should include in your blog posts to improve the ranking in different search engines.
According to Rank math, you should focus on some important things to improve your on-page SEO, such as:
- Add focus keyword in the meta title.
- Add focus keyword in your meta description.
- Use the focus keyword at the beginning of your content.
- Use focus keywords in subheadings.
- Link to external resources
- Use Table of content
- And many more
By following the SEO plugins recommendations, you can improve your on-page SEO, and they also provide you with some of the best on-page SEO techniques.
Why On-Page SEO is Important
As you know, on-page SEO is very important to rank your website on the top pages of search engines. On-page optimization increases your website’s ranking, and it also helps in improving the overall readability of your website for your users.
On-page SEO is essential to gain visibility in the search engine results because without optimizing on-page factors. You won’t be found in search engines.
Here is a very popular question:
- Why is my website not on the first page of search results?
There are many factors, but if you are not focusing on SEO, then that’s probably the biggest reason. Even top bloggers like Neil Patel and Brian Dean suggest focusing on the SEO of your website.
To rank a website, Google doesn’t only consider on-page SEO; it also considers some other factors like content, CTR, social media signals, backlinks, and many others.
Do you know, you can rank any website with the CCSB formula?
- C – Content
- C – CTR
- S – Social Media Signals
- B – Backlinks
Always focus on these factors if you want to rank your website.
I have put content on the top of the list because a lot of things has changed over the past several years, but the golden rule still applies is:
Content is King
So, always try to provide quality content on your website, and you will definitely see an increase in your website’s ranking.
7 On-Page SEO Techniques to Drive organic Traffic
#1 Meta Title
The meta title is a very important part of your content and one of the most important on-page SEO factors. Because the title is the face of your content, the more attractive your title(face) is, the more people will click on it.
This will increase the CTR of your website (the second most important factor of the CCSB formula); the higher the CTR, the higher the ranking.
Try to write an attractive title for every blog post because people will only visit your website if they find your title attractive.
You can use this Headline Analyzer tool to analyze your titles.
You should try to use the focus keyword at the beginning of your title, but if that’s not possible, at least use it in your title.
When you use focus keywords in your title, it helps search engine bots determine which specific keyword you want to rank for, and it increases the chances of your ranking.
Most importantly, keep the title length to under 75 characters.
#2 Permalink Structure
Permalink is a unique URL of posts and pages, displayed below the search results’ post title. Again, it would help if you used the focus keyword in the URL.
Also, don’t use the special characters in the URL. Always use dashes to separate the strings in your URL structure.
There are different types of permalink formats available in WordPress, and you can choose any of them according to your requirement. I recommend using the post name format because it automatically adds the meta title in the URL.
If you want a custom permalink for your posts and pages, then you can edit the custom structure.
If I will add .html in the custom structure of permalink. Then, my all the post will look like-
#3 Use Table of Content
To provide quality content, It becomes important to provide all the necessary information in your article. The length of the articles becomes very long, sometimes as long as 5000+ words.
Users find it difficult to navigate long articles without a table of content. A table of content makes it easy for users to navigate your long articles easier.
You can easily use a table of content in your articles by using WordPress plugins, such as:
- Easy table of contents
- LuckyWP table of contents
- Table of contents plus
You can use any of the above plugins to create a table of content for your blog posts automatically.
#4 Meta Description
You should add a relevant meta description with each blog post you publish on your site.
The meta description is one of the most important parts of our on-page SEO techniques because it improves the ranking of the site.
Whenever a user looks for any answer in search engine result pages, the first thing they notice before clicking on any URL is the meta title; if they find it attractive, they look for the meta description, and if they find both the things relevant, then they click on that URL.
If you want to increase your CTR, then write a unique and relevant meta description for each blog post. Again, it would be best if you used your focus keyword in the meta description. It is one of the ranking signals of Google.
#5 Use Images With Alt Text
Images make your content more attractive and engaging. Content with images feels more inviting to users. Imagine an article without images, boring, right.
No one will read your full article if you don’t use images in the articles. I will decrease the user-engagement of your site, and eventually, your overall ranking will decrease. But, the only use of images is not sufficient. You should add alt text in your images.
Keywords in the image title and alt title help to make your blog post more focused and targeted.
You can download and create high-quality images on Canva for free.
#6 Internal Linking
Links from one blog post to another within the same domains are called internal links. It helps search engines crawl the pages effectively.
Internal links also help to pass the links juice from one page to another.
Let’s say you have a page or page related to high-demand blog topics, and it has received five high-quality backlinks from other websites, and the post is ranking higher on Google.
Now, you want to rank your other related posts on Google, and then you can pass the link juice from your ranking post to other related posts to increase their ranking.
It is the best practice to improve the overall ranking of your website.
#7 External Linking
As you know, internal linking is beneficial for your site. Apart from internal linking, it is a great idea to link to external websites as well.
But, only do this if the information on the external websites is relevant and trusted websites.
As far as you have seen, I have linked to some external websites in this post, but I have only linked to those relevant and trustworthy websites.
Don’t send your visitors to irrelevant and spammy websites.
If you have any doubts about websites’ authority, you can use a no-follow tag; it will not pass the link juice of your website to bad and spammy sites.
Now, you know a lot of things about on-page SEO techniques. Implement this information on your website to improve performance and ranking.
Always try to use the focus keyword in meta tags and meta description. Use a table of content and images with alt text,
I hope that this post will help you in improving the ranking of your website.
Which on-page SEO techniques you like the most? Please share them with us in the comments below!