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6 Benefits of Proxies For Marketing Managers

When it comes to privacy, most individuals refer to internet proxies in the same way they refer to VPNs. In general, proxies are excellent security options, but lumping them together with VPNs would be a mistake. Besides IT departments in any organization, proxy servers are beneficial to the marketing departments as well.

6 Benefits of Proxies For Marketing Managers

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Marketing managers must collect data and conduct accurate data analysis for successful advertising. Because of this, proxies are extremely useful for gathering data and building an overall marketing strategy.

The primary goal of marketing is to raise brand awareness and generate many qualified leads. To achieve these objectives, online marketers must overcome several obstacles. One of the biggest obstacles is overcoming ad blockers and restrictions on website content. The use of web proxies is one way to overcome this quickly.

List of Best Proxy Providers

Because of the need for secure market connections, online proxies and Virtual Private Networks (VPNs) are becoming more popular. The main goal of proxy servers is to allow for safe and private internet connections.

We’ll go over the best free HTTP and HTTPS proxies here:

SPYS.ONE

SPYS.ONE is a free online proxy app that allows you to surf the web anonymously. Many free HTTP/HTTPS and SOCKS proxies are available on the online proxy list.

Proxy servers can be sorted by cities, transparency, and hostname. Additionally, you can see each proxy’s latency, speed, and uptime. Each app’s level of anonymity is also displayed on the screen. The IP information option is a unique feature. 

FreeProxyLists.Net

Free Proxy Lists is a website that lists HTTP and HTTPS proxy servers. A list of different proxies can be found on the website. In addition, it shows proxy information like server uptime and response rate.

Features

  • Proxies for HTTP and HTTPS
  • Search for proxies by country with a custom port search.

ProxyScrape

ProxyScrape has a free proxy list that allows you to surf the web anonymously. The proxy has an easy-to-use interface. The proxy list can be sorted by country.

The timeout slider is a unique feature that allows you to search for free proxies with a minimum timeout limit. HTTP, Socks4, and 5 protocols are all supported by this proxy.

List of Best Proxy Providers

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6 Benefits of Proxies For Marketing Managers

Despite proxy servers’ popularity, some marketers still don’t know what they are or how they can help a business. Nevertheless, proxy servers have quickly become one of the most important tools in digital marketing. That is why below we have listed the six most important advantages of using proxies for marketing managers.

1. Perform Market Research

Marketing managers may require information about specific products and services from websites. Unfortunately, some of this information may be inaccessible, depending on your location. 

In addition, some business owners restrict access to their websites to visitors and customers from a specific geographic area. A proxy server can assist you in circumventing these limitations and gaining access to the websites and information you require.

2. Data Scraping 

Many internet marketing strategies include data scraping as a key component. However, how can you obtain the information you require without being blocked by search engines or websites? When a website detects that you are attempting to scrape its content, it will block your IP address.

Because there are so many servers involved in the process, your IP address has a good chance of being blocked or blacklisted. The proxy server is between your computer and a web server, acting as a middleman between your computer and other servers on the Internet.

3. SEO Evaluation

Search engine optimization or SEO analysis is one of the most significant parts of internet marketing. Protecting your identity is one of the major benefits of using a proxy server for SEO analysis.

Malicious programs will try to steal personal information. Data like passwords, credit card numbers, and even social security numbers on the Internet. However, you can perform analysis anonymously using a proxy server without revealing personal information or others on your network.

Another advantage of using a proxy server for SEO analysis is that you can analyze multiple websites at once. You can do this while keeping your IP address hidden.

4. An Additional Layer of Protection

Businesses place a high priority on security. As a result, your private information and business practices could be exposed on your website. Furthermore, your customers’ information could be stored on your server.

Attacks on privacy are becoming increasingly common these days. These can take the following forms:

  • Malware attacks
  • Scams involving phishing
  • Fraudulent schemes

All of these things are bad for your business. Even one of these events can damage your website’s reputation. It’s a surefire way to sabotage any brand development you’ve worked hard to achieve.

5. Faster Browsing

Aside from circumventing boundaries and restrictions, using a web proxy improves browsing performance.

Web proxies reduce the appearance of pop-up ads that obstruct scrolling through a website when they are used during data collection.

Using web proxies also allows the site to be peer-reviewed. The web host distributes web content to various hosts, which the proxy collects and delivers to the requestor. The webspace is reduced and evened out once the content is distributed to multiple hosts, resulting in a significant reduction in traffic.

6. Marketing on Social Media

You may be blocked from sending messages or posting content if you manage business pages. This typically occurs when a website detects an unusually high number of spam messages and interaction attempts from the same IP address. But, of course, managing multiple social media accounts isn’t going to help.

Separating account activities, history, and behaviour aids digital marketing efforts. For example, if one of their accounts is banned, social media managers can still log in and use any of their other accounts.

Conclusion

The role of marketing experts is to develop tactics that optimize the performance of companies. One of the most important things marketers must do is have access to relevant data. So, naturally, collecting data manually can take some time. By using a free proxy, you can scrape websites quickly and access data for analysis.

A global advertising campaign can give marketing managers and teams more detailed information. In addition, by using a proxy, they are able to see how their strategies are being implemented in areas to which they previously had no access.

About author

Richa Pathak is Founder & Editor at SEM Updates – The Digital Marketing Magazine. She is an emerging digital marketing influencer, a creative consultant & a corporate trainer. With a decade of experience in working with B2C & B2B brands across the globe, she is also a featured author in top-10 marketing magazines globally. She offers various consulting, training, & mentorship programs to share her knowledge. Richa's principle - Plan, Execute, Learn, Implement, Repeat! Digital marketing is Richa's passion & love. She is an innovator & wants to explore more, learn more, try different tools, hacks with various campaigns. She loves reading non-fiction books and does nature photography.

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