Digital Marketing

20 Ways to Do Marketing Without Budget in 2022

Every business’s dream is to improve the number of clients, subscribers, or users. But the problem only comes in when they have to figure out ways of obtaining them fast and affordably.

20 Ways to Do Marketing Without Budget in 2022

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Fortunately, there is minimal correlation between outspending everyone for a successful business launch. Creativity and unconventional thinking are the right way to create an immense sensation. 

You’ll be surprised by the amount of money you will be able to save, and the outcome creativity will deliver. The best term for this type of innovation and unexpected growth is growth hacking. 

Growth hacking is the best strategy for promoting your company with minimal to zero budget across all your business channels. Here are quick 20 tips that you can use to improve your visibility and lower your marketing expenditure.

1. Introduce Referral Programs

Referral incentive is a powerful technique. It targets existing customers to introduce new customers. For instance, refer your friends to our digital agency, and we’ll offer you a free month of comprehensive digital services.

2. Localize Your Website

Google and other search engines are increasingly becoming localized. Therefore, if you’re running a local business, it is prudent to register your business location on Google. This gives you a chance to increase your business’s activity and revenue when you go local.

3. Create Viral Informative Video

DIY marketing videos effectively highlight how to use a product or service. You can include a personal note or a branding message depending on the video content. Be open and honest about your brand and add a compelling call to action at the end of the video.

4. Offer Special Deals for New Customers

Attracting potential new customers to your sales pitch and advertising to visit your website is easy. The hardest part is turning them into loyal customers. Special offers for new customers can boost your product or service. For instance, you can give discounts to new subscribers or buyers.

5. Start a Blog

A blog is a perfect strategy that most businesses use to enhance their website traffic. Blog posts will help increase user engagement, online presence, and overall SEO. Incorporate natural link building strategies and keywords for each blog post topic.

6. Guest Post

You can use guest posting to improve your blog’s and brand’s outreach. Making good friends within your industry is essential. New friends in your industry present an opportunity to ask for guest posting.

You can also return the favour to them and offer a backlink for their site. This is an effective SEO link building as they increase your site’s authority.

7. Content Marketing

Content Marketing

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Content marketing requires a very minimal budget but offers excellent results in turn. Apart from positioning you as an expert and authority leader, Google favors content that answers the users’ intent. This helps with white hat link building, improving your website’s visibility, and attracting more organic traffic.

8. Target a Specific Community

A clear perspective on your target customer is the first step to quickly growing your customer base. Then tailor your content precisely for this audience. This helps to see the effect of your targeted campaigns.

9. Be Your Number One Fan

It is natural for start-up companies with user input to struggle to develop traction due to limited users. For instance, you can spend most of your early years providing valuable content to your users.

10. Attend Events

Networking is an ideal marketing strategy that every business owner should leverage. If not all, ensure you don’t miss any networking opportunities that benefit your business. No one knows how they will meet their next loyal customer or business partner.

11. Establish Social Media Presence

Establish Social Media Presence

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Creating an online community and establishing social media interaction is a free marketing strategy.

Social media plays a crucial role in building trust and confidence and expanding your business. Twitter, LinkedIn, Instagram, and Facebook are marketing game-changers that don’t take time and money.

12. Host a Social Media Contest

Social media contests are cost-effective and efficient marketing techniques that businesses can leverage. You can offer an award to a few people who emerge winners.

One common social media campaign concept is asking people to follow, share, and tag people on your post. This is an effective way of introducing your business to potential new clients to your services.

13. Leverage Hashtags

The use of hashtags across all your social platforms is a marketing technique that will cost you zero dollars. Using different hashtags, like a trendy long-tail or location-based hashtag, is an excellent way to drive your brand identity and visibility.

14. Apply for Business Awards

Company awards have been introduced in every industry. You will get an online badge that you can display on your site. Industry award badges promote credibility resulting in more sales and visibility.

15. Convert Your Employees into Brand Ambassadors

Employees are better placed to boost your company’s sales and visibility. If treated right, you can encourage them to be your brand ambassadors and tap into their existing network. You can decide to host “friends and family events” often to tap into their professional contact.

16. Offer a Free Gift for Every Purchase

Gifts are a magnet for more sales. This strategy doesn’t have to be a once-in-a-while-offer. Introduce a complimentary gift for each purchase you make.

A free website audit will sound attractive to many users if you sell web development services. A gift can act as a unique selling point for your business.

17. Host Informative Webinars

What is a webinar?… Webinars are the go-to free marketing approach for people who can’t reach a potential in-person audience. It helps position your brand by giving valuable information to your potential client. Ensure you promote the webinar at least two weeks before the event to gain massive traction.

18. Leverage Industry Partnerships

Industry partnerships expose you to twice the attention and enable you to reach a new audience. It is cost-effective as it provides an array of marketing expertise, consumer base, and technology difficult for small businesses to acquire. And besides, you can take advantage of the partnerships to ask for your site linking.

19. Develop Your Email Marketing Strategy

Develop Your Email Marketing Strategy

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Email marketing is a cost-effective marketing tactic that attracts new visitors and maintains relationships with existing clientele. This technique is not new, and it has a great return on investment. Also, you can include email marketing in your SEO link building strategies to maximize the ROI. You can check out free email marketing tools, including MailChimp’s free version.

20. Link Building

It involves improving your search engine ranking by association. Google ranks websites with authority and reputation higher. Adopting the best link building strategies like backlinks from these authority sites also enhances your site’s ranking. It provides quick business results, including increased leads and revenue.

Take Away

You don’t need to invest in massive marketing campaigns for your company to move forward!

Countless marketing techniques only require time, effort, and creativity. You are at liberty to try a few marketing deals to determine what works for you! Moreover, have fun experimenting with these tactics, and you will notice your clients enjoy your creativity.

About author

Richa Pathak is Founder & Editor at SEM Updates – The Digital Marketing Magazine. She is an emerging digital marketing influencer, a creative consultant & a corporate trainer. With a decade of experience in working with B2C & B2B brands across the globe, she is also a featured author in top-10 marketing magazines globally. She offers various consulting, training, & mentorship programs to share her knowledge. Richa's principle - Plan, Execute, Learn, Implement, Repeat! Digital marketing is Richa's passion & love. She is an innovator & wants to explore more, learn more, try different tools, hacks with various campaigns. She loves reading non-fiction books and does nature photography.
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