What is Technical SEO? How it works?

If you have a business and a website, you will know that SEO stands for search engine optimization. But, are you aware of what technical SEO is? This is something that you need to know about in order to make sure your website is ranking at the top of Google. So, let’s take a closer look at what technical SEO is and how it is going to help you.

What is Technical SEO?

First of all, Google has changed a lot over the years. They are constantly updating their algorithm and the reason for this is that they are putting their users first. In other words, they want to ensure that users are able to find exactly what they are looking for on the web and that the search engine is going to display the best results for them. Thus, Google states that you are going to have to do more than include keywords in your content. Now, they are favouring a lot of technical SEO in order to rank websites high and keep their users happy with their experience.

Therefore, technical SEO includes taking steps to improve technical aspects of your website in order to rank higher on search engines. Namely, this is going to be on-page SEO and making sure your website is the best it can be. But, working on technical SEO is not easy and this is why a lot of businesses are choosing to work with SEO agencies like ClickSlice. An expert team is going to know all about technical SEO and take the reins.


What Does a Technically Optimised Website Have?

Hopefully, you understand what technical SEO is. But, there can some confusion as to what it actually looks like. Here are some things that indicate you are looking at a technically optimised website.

Fast Speeds

Technology is such a big part of our everyday lives. People have big expectations too and they want everything to be easy and available for them when they need it. This applies to websites. Every day, people are searching for the answers they need and they want the answers fast. They are not going to wait around. In other words, if you have a slow website, you are not going to do well.

A technically optimised website is going to have fast loading speeds. This is going to keep users happy and provide them with the information they need. Indeed, Google knows this and they rank a website higher if they have faster web page loading speeds. The good news is that there is a lot of software available that can help you test your website’s speeds and to improve them.


No Dead Links

Have you ever checked your website for dead links? If the answer is no then it is unlikely your website would be called technically optimised. Dead links can appear for a number of reasons. But, it means that when a visitor clicks on the link, they are not going to be taken to a webpage. Instead, it will display an error and this can be very frustrating. In fact, Google does not like it either.

Dead links can be hard to avoid sometimes. But, you have to be constantly looking for them. This can be a time-consuming task but it will be worth it if you want to improve your search engine ranking.


Unique Content

Again, Google wants to ensure that users have the best experience possible when they are surfing the website. It does not like duplicate and generic content. This means that a technically optimised website is not going to have any. You may not think it is a big deal because visitors will not recognise it. But, Google is able to find it and it will not look at it favourably.

The best thing you can do is ensure that all of your website content is unique. Indeed, it has to be different from other websites. But, all of your webpages have to vary too. Creating content for webpages and blogs can be difficult and it will take up a lot of time.

There is software you can use online to help you build good content. But, at the end of the day, you have to be creative. Again, this is why a lot of people choose to work with an experienced SEO agency. They are used to creating good content that not only users like, but Google loves too. This is going to reflect on the website.

About author

Richa Pathak is Founder & Editor at SEM Updates – The Digital Marketing Magazine. She is an emerging digital marketing influencer, a creative consultant & a corporate trainer. With a decade of experience in working with B2C & B2B brands across the globe, she is also a featured author in top-10 marketing magazines globally. She offers various consulting, training, & mentorship programs to share her knowledge. Richa's principle - Plan, Execute, Learn, Implement, Repeat! Digital marketing is Richa's passion & love. She is an innovator & wants to explore more, learn more, try different tools, hacks with various campaigns. She loves reading non-fiction books and does nature photography.
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