Digital MarketingMarketing Tools

Top 7 Affordable Marketing Automation Tools, Tips & Stats

Why are you still manually executing your digital marketing campaigns?

Budget is not a hurdle now, to get a marketing automation tool for small firms!

Marketing automation doesn’t need any introduction.

Every company is upgrading its tools and making the digital marketing process easier and effective.

Marketing automation tools help you connect to your customers and push your leads to conversion. It helps you align your marketing and sales operations to get the better output. Creating workflow, automating the emails, nurturing the leads, social media monitoring, reporting and insights from the campaigns are few major roles, marketing automation tools are playing these days.

Adestra “State of Marketing Automation Benchmarks for Success” (2017)


Marketing automation demand increased gradually in the past few years, Google Trends indicates:


Small firms and Startup companies also want to automate their digital marketing operations, but most of the time these companies running short of the marketing budget.

But according to the Forrester data…


I have done a thorough study of various tools and their features. Based on that I have listed the top 7 tools which you must try now.

I will tell you about lesser-known tools that can serve the same purpose at an affordable cost. All the listed tools fall under $20/mo.

G2 Crowd Grid Showing where the different platforms sit according to their ratings. All the listed tools are loaded with similar features.


Are you ready to take off your digital marketing campaigns with these awesome marketing automation tools?

#1 Campaign Monitor

So, what makes the campaign monitor exclusive to keep it on the top? So, let me tell you the email builder and workflow creator in the Campaign Monitor tool makes it the first choice for the small firms. Especially if you are planning to launch a campaign for your product, it serves the purpose better then expectations.


Main Features:

  • Analytics/ROI Tracking
  • Email marketing
  • Marketing automation
  • Campaign Personalization
  • Contacts and segmentation
  • Signup forms
  • Apps and integrations
  • Transactional email

Best suited for – Product based firms


All core features for one low price of $9/month. Even the unlimited plan is Great for frequent email campaigns which are for $29/month.

Learn how to use Campaign Monitor

Capterra rating: 4.5/5 (379 reviews)

#2 GetResponse

The best thing about GetResponse, it fits into all size of firms like small to fortune 100 companies GetResponse integrated sales and marketing operations very closely. The USP of this tool which makes it better than any other tool for e-commerce companies is exit-intent technology.

Wide range of email templates, 100s of app integrations available to use.


Main Features:

  • Email marketing
  • Drip campaigns
  • Automation segmentation
  • Marketing & Sales Funnels
  • Landing page optimization
  • Templates and images
  • 150 app integrations
  • Tracking and reporting
  • E-commerce tools

Best suited for – All size of e-commerce firms

Pricing: Price starting from $15/month

Learn how to use GetResponse

Capterra rating: 4 / 5 189 reviews

#3 Campaigner

Campaigner is features rich marketing automation tool. With excellent UI-UX, Campaigner created a huge fan base. Wide range of features at a lower cost is the USP of this tool. Campaigners starter plan offers amazing features at a lower cost, that makes it a good fit for small firms.


Main Features:

  • A/B Split Testing
  • Autoresponders
  • Segmentation
  • Recurring Campaigns
  • Readymade Templates
  • Sales Engineering
  • Purchase Behavior
  • Single Opt-in Forms
  • Dynamic Content
  • Workflows

Best suited for – Product and service-based small firms


Starting from $19.95/mo

Resources to learn this tool

Capterra rating: Not listed


#4 Omnisend

Omnisend is quite popular in e-commerce firms as it provides an excellent set of tools to measure the ROI, track the event, design the workflow, create an effective sales funnel. The remarketing tools integrated with Omnisend makes it best fit for marketers. And what else is unique about Onmisend is its customer support.

omnisend marketing automation

Main Features:

  • Facebook custom audiences
  • Google remarketing lists
  • SMS marketing
  • Segmentation
  • SMS automation
  • Website Tracking – Live View
  • Product picker

Best suited for – Sales-driven e-commerce businesses


It starts from $16 per month

Learn how to use this tool

Capterra rating: 5 / 5 279 reviews

#5 Mautic

Mautic is an Open-Source Marketing Automation tool and available for free to use. Millions of people currently using this tool and make their campaign successful. It has a huge learning library available to everyone. From a small startup to a billion-dollar company using this platform to automate their digital marketing operations.

What’s exclusive about Mautic?

It’s available in more than 35 languages across the globe. You can easily download it and install on any platform you prefer. In addition to that, it has a marketplace from where you can get various plugins to integrate. It’s the best free marketing automation tool available right now.


Main Features:

  • Drip Campaigns
  • Social Media Monitoring
  • Lead Scoring
  • Sales Intelligence
  • Dynamic Content
  • Landing Pages/Web Forms
  • Campaign Management
  • Lead Capture
  • Pipeline Management
  • Prospecting Tools

Best suited for – Every marketer who would like to start using any marketing automation tool

Pricing: Free

Learn how to use Mutic tool

Capterra rating: 4.5 / 5 30 reviews


#6 SendX

SendX Marketing Automation tool is loaded with extremely useful features for startups. It helps you align your digital marketing goals with your sales efforts. SendX awarded as the most user-friendly marketing automation by Capterra. They provide best training material to learn the tool and running the campaigns efficiently. An exclusive feature of SendX is heat map generation for email campaigns.

SendX won a lot of awards from various software review magazines.

sendx marketing automation-min

The effective dashboard helps you understand your marketing campaign effectiveness in just one view. They offer a wide range of resources to set up marketing automation campaigns effectively and also offer very quick and personal support.

Main features:

  • Email Campaigns
  • A/B Testing
  • Drag & Drop Editor
  • Heat map
  • Sales automation
  • Lead Management
  • Advanced Automation
  • Customizable CTAs
  • Drip Campaigns
  • Event-Triggered Actions
  • Trend Analysis
  • Landing Pages/Web Forms
  • Executive ROI Review

Best suited for – Product based startup companies to launch the product


starts from $7.49/mo

Learn to use this tool here

Capterra rating: 5 / 5 21 reviews

#7 Active Campaign

Active Campaign marketing automation tool has a stellar user experience. You can easily navigate from one section to another. Any marketing beginner can use to learn this tool very easily.

Active Campaign have a unique ability to align sales and marketing operations with a multichannel view. It is known for pushing sales up. It helps you create a custom dashboard to view all the reports in one glance. The team provides good assistance to set up the tracking and integration with your website.

active campaign marketing automation-min

Main features:

  • Custom Reporting
  • Deep Data Integrations
  • Marketing Automation
  • CRM w/ Sales Automation
  • Contact & Lead Scoring
  • Email Marketing
  • Custom Branding
  • SMS Marketing

Best suited for – Sales driven small businesses


The Active campaign offers a lot of features at a very low cost like $9/month, the package can be upgraded according to the users. The package Active Campaign offer for 25 users is excellent and fully featured.

Go to their learning resources

Capterra rating: Not listed

Bonus: Engagebay

Engagebay is a powerful, easy-to-use, and affordable marketing automation platform for small businesses. They develop & deliver web software solutions that help small to medium-sized companies increase traffic, reduce costs, and generate leads, sales, and revenues.



  • Visual designer
  • Setup drip emails
  • Predictive lead scoring
  • Customer segmentation
  • Email personalization
  • Engage web visitors with web forms
  • A/B test
  • Tracking & reporting
  • Marketing & sales funnel setup

Best suited for – Small & Medium size businesses

Pricing- Free plan available & plan starts from $7.79

Learn how to use this tool

Capterra Rating: 4.7/5 (92 reviews)


According to the digitalmarketinginstitute, by 2020 marketing automation will be one of the top skills required for marketing professionals.

Automation_2020_Vision_graph - digitalmarketinginstitute-min

These marketing automation tools will help marketers to generate more leads at a lower cost. It helps increase the campaign performance based on AI is driven insights and reports. More than 74% of companies accept that Marketing automation is required to increase revenue by Invesp.

So, what are you waiting for, create your free account or request for a free trial of these awesome marketing automation tools?

About author

Richa Pathak is Founder & Editor at SEM Updates – The Digital Marketing Magazine. She is an emerging digital marketing influencer, a creative consultant & a corporate trainer. With a decade of experience in working with B2C & B2B brands across the globe, she is also a featured author in top-10 marketing magazines globally. She offers various consulting, training, & mentorship programs to share her knowledge. Richa's principle - Plan, Execute, Learn, Implement, Repeat! Digital marketing is Richa's passion & love. She is an innovator & wants to explore more, learn more, try different tools, hacks with various campaigns. She loves reading non-fiction books and does nature photography.
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