Content marketing is a strategic approach where consistent, creative content is produced for a specific audience. Being a best content marketing agency UK you need to follow that’s just exactly same, whatever your brand or business.
I understand it can be difficult to create content your audience will want to see. You have to ask: in an industry where there is so much competition, what is different about your content marketing strategy?
Offering a wide variety of content is key to producing content that will engage your desired audience. Video content appears to be currently on the rise in popularity, with Instagram reels and Tiktok changing the content game, influencing your audience has never been easier.
Influence Digital Content
Digital content is also becoming faster and more accessible. Marketing can be done in 15-second videos no matter who is recommending the brand/product. We agree it is difficult to market a product or service while making it trustworthy, however, in recent years, influencers have bridged the gap between the brand and the audience.
Tiktok has introduced a new wave of influencing; makeup brand E.L.F. created a song that became a viral sound on the platform and eBay asked singer Nina Nesbitt to create them a song that also went viral.
The ‘For you’ page also shows you recommended videos the algorithm thinks you will like, based on the previous videos you’ve viewed. This is a great way to find and expand your audience, as well as reach a large number of people.
Using the different elements of the app allowed these brands to use content marketing in a new and effective way to engage their audience and that’s what exactly being followed by content marketing agency UK.
Engaging Content Marketing is The Key
Creating content that is relatable and shareable will create buzz around your brand. Often blogging is a great way to achieve this, with relatable articles and ‘How-tos’ about topics your audience cares about.
The written word is a powerful tool that can make or break your brand and using the right language to market your product is just as important as the image itself.
According to Zazzle Media, 65% find it a challenge to produce engaging content. Consistently trying to come up with original ideas and out-of-the-box campaigns can be exhausting and tricky. Email marketing is a good way to be consistent and share content regularly and is a good way to stay current.
Many brands use their followers for content and put them in the spotlight. This generates a constant flow of visual content of customers using the products without the brand having to lift a finger. Sharing videos and images of customers makes your audience feel appreciated and more likely to engage.
Investing in customer relationships is a great way to generate content. Building a loyal following will ensure that your marketing will be less time-consuming as your followers will become the walking ads for your brand. These days there is more trust placed in a person than in a paid ad showcase.
When considering investing in a product or service, your audience will most likely switch off if your content is trying to sell them something. Finding a balance between selling your brand and having fun, informative content is essential to good content marketing.
Lateral thinking will be your best friend when it comes to content marketing. It is important to create content your audience will not only appreciate but actually engage with. That is why unusual ideas work really well because they are more striking to the audience.
Right Approach for Content Marketing & It’s Platforms
Taking a fresh approach to your content and the way you create it will have a positive impact on your following and your engagement. Try and use a platform in a different way than for its desired purpose.
For example, Pinterest is normally an app that showcases ‘inspiration’ images for home and lifestyle with the occasional ad, used by audiences. How to flip it? Share your brand’s content there including blog posts, images, videos and it will be more likely to be viewed and shared via multiple threads, boards and pins.
Your content is your brand. Content marketing is about projecting the right image to find your audience and it starts with the content you put out. This will help you to increase SEO and your brand identity.
The hard part is the creativity and constantly churning out new ideas, however, as long as you remain authentic to your brand, use a wide range of platforms and remain consistent, you will succeed.