One of the biggest tasks in running a successful Shopify eCommerce store is to convince potential customers to visit your store and buy from you. This is where tapping into the conversion rate of social media comes in handy. It helps you increase brand awareness, ramp up customer engagement, and drive up your sales!
Just to put the power of social media into perspective; one study done by the Yale Center for Customer Insights found that nearly 90% of consumers trust online reviews including social media reviews and they use it as a basis for making decisions as they shop online.
Now, you are probably wondering how to improve conversion rates on social media to grow your Shopify store, and we are here to help. In this comprehensive guide, we give you practical strategies for converting customers on and from social media for your Shopify stores.
The Power of Social Media Conversion for Shopify Stores
Social media is now a channel you cannot afford to ignore as an eCommerce store owner or business leader.
For one, the number of social media users has passed the 5 billion mark, with the latest user figures equivalent to 62.3% of the world’s population, according to data compiled by the Data Report Portal.
This just illustrates how social media can be an avenue to drive traffic and consequently boost your sales. The beauty of popular social media platforms such as Meta, X, and Instagram is that you can target specific demographics and interests.
This way, you can narrow down to target customers and easily boost the average Shopify conversion rate.
This is just the tip of the iceberg. There are many practical ways you can leverage to improve the conversion rate on social media for your Shopify store on a budget.
Here are some of the best strategies you can tap into:
Use Shopify’s in-built Social Commerce Features
One of the simplest ways to ramp up your conversion rate social media to a Shopify store is to leverage the platform’s built-in social commerce features, such as social media integration to connect to different target social media platforms.
Shopify makes it easy to integrate with several social media platforms to connect with your potential customers. You can even sell products directly on social media platforms through built-in sales channels.
This means you can showcase products to users browsing social media and drive traffic directly to their Shopify store for purchase. All in all, accelerating your average Shopify conversion rate.
Partner With Social Media Influencers
Another effective solution is to use influencer marketing campaigns that target your audience. Influencers are those social media users who are an authority in their niche. In this case, look for influencers who frequently mention Shopify, discuss e-commerce, or promote products with Shopify tags.
The key is to find influencers that have the potential to effortlessly drive the right traffic to your store. Believe it or not, this will play a significant role in your conversion analysis, answering the question whether your efforts are reaping the perks or not.
Tip: You can use influencer marketing tools to streamline your efforts. There are some nice tools like Upfluence, CreatorIQ, GRIN and the likes that can help you identify suitable influencers, and optimize your campaigns for better results.
Leverage User-generated Content (UGC)
Additionally, you can leverage user-generated content to showcase customer success stories to convince other potential customers to buy from your store. Again, you have to be smart in how you do this.
Here are some of the ways you can use UGC to boost the conversion rate of social media for your Shopify store:
- Encourage customers to share photos or videos of themselves using your products by creating branded hashtags, running photo contests, or offering incentives for sharing.
- Showcase customer reviews and testimonials on your social media channels to highlight positive feedback and experiences.
- Curate and repost UGC from your customers on your social media profiles, giving credit to the original creators.
- Engage with customers who create UGC by liking, commenting, and sharing their content, fostering a sense of appreciation and community.
Tip: Make sure you monitor and moderate UGC to ensure that it aligns with your brand values and guidelines.
Strategies for Converting Customers on Social Media for Shopify Stores
Frankly, boosting the average Shopify conversion rate is not always an easy task.
However, with the right strategies, you can get this right. Here are some of the best-proven strategies to help you convert the customers for your Shopify store:
#1 Content is King
It might sound like a cliche but good content does make a huge difference in your quest to convert customers on social media for your Shopify store. This means your content should be of high quality, engaging, and resonate with the target audience of your Shopify store.
Make sure you take and use high-quality product photos to create a positive first impression and instill confidence in potential customers. Professional-looking images convey trustworthiness and professionalism, encouraging visitors to explore your products further.
If you are using a Mac you can actually use the Photos app to enhance and edit your photos or you can go for a third-party photo management app like Adobe Lightroom, Pixelmator Pro, or Capture One.
Don’t forget to delete any unwanted or unnecessary photos to free up storage space, allowing your Mac to run more efficiently and store new files without running out of space. Here is a nice guide on how to delete photos from Macbook to help improve the overall performance of your Mac, particularly if you’re working with limited storage space or older hardware.
The bottom line is that you ought to be creative when crafting compelling content. After all, you want to engage potential customers and redirect them to your store!
#2 Anchor Text Integration
Anchor text is key to social media conversion for your Shopify stores. This text tells your visitors what to do, and you need to choose it and place it carefully.
Since it is a clickable text, make sure it is precise and conveys the message with simplicity. Integrate your anchor texts naturally so that you don’t disrupt the flow of your content.
#3 Leverage Social Proof for Shopify Stores
Again, keep in mind that customers nowadays want to be assured that they are shopping in safe and secure stores. If your proof is legitimate and convincing, you will likely to attract more social media customers; thereby, increase your average Shopify conversion rate.
You can display customer testimonials and reviews from Shopify app users, and highlight social media engagement metrics specifically from your Shopify store owners.
#4 Run Social Media Contests and Giveaways to Promote Shopify
One of the proven strategies to convert customers is to run social media contests and giveaways to promote your Shopify store.
Yes, social media users want fun and you can add another spark with contests and takeaways. Make the contests interesting and choose appealing prizes/giveaways.
The good thing with these contests and giveaways is that they create a good image of your Shopify stores and offer you a platform for user-generated content.
Remember participants and audience will likely love the contest and will give genuine reviews or comments about it.
This will act as social media proof and allow you to grow your social media following among potential Shopify users.
#5 Optimize Your Social Media Profiles for Shopify Store Conversions
One other effective way to convert customers from social media to your Shopify store is by optimizing your social media profiles for Shopify store conversion.
In your social media page content, make sure you include clear calls to action. This is important because it is like a tunnel to your Shopify page.
Making it easier for the potential customer to click the link and land on your eCommerce pages where they can browse your products and purchase.
Tip: Use clear CTAs like “Shop Now” or “Visit our Shopify Store” and link them directly to your Shopify store. Since they are often highlighted, they easily steal the customer’s glance and they are likely to click and visit your page.
Strategies for Converting Customers from Social Media for Shopify Stores
Here are some of the most effective strategies to convert customers from social media to Shopify stores:
#6 Make it Easy for Customers to Purchase from Your Shopify Store
Users love a seamless shopping experience. The best way you can ensure a seamless shopping experience is to shorten their journey and make it easier for them to purchase.
Again you can always start with Shopify’s built-in social commerce features to allow customers to purchase directly from your social media platforms.
Additionally, customize your Shopify store to make the customer journey painless. You can use features like shoppable posts, buy buttons, and direct links to product pages within your Shopify store. Such seamless experiences give your store a good image and better reviews from customers. It ensures your social media conversion is reaping benefits.
#7 Retarget Website Visitors with Social Media Ads Targeted at Shopify Users
Unfortunately, many customers often don’t finish transactions on eCommerce stores. According to research done by the Baymard Institute, the average cart abandonment rate across 48 studies is approximately 69.99%.
This statistic indicates that roughly seven out of ten customers who add items to their shopping carts do not proceed to checkout and
This is where retargeting your website visitors with social media can be a great way to keep and remind your customers about the products they might be interested in.
You can display targeted advertisements to users who have previously visited your Shopify store website or shown interest in specific products but did not make a purchase.
This way, you can re-engage potential customers, increase brand awareness, and drive up conversion rates on social media!
#8 Provide Excellent Customer Service on Social Media for Shopify Stores
Just in any other niche, most online shoppers love to be valued and one of the best ways to prove this is through customer service. So, ensure you provide good customer service to your customers on social media and they will love to shop from your Shopify store.
You should thus respond to comments and messages promptly and address any concerns they might have about products.
Conducting Shopify Social Media Conversion Analysis
As part of your social media conversion analysis, you will need to track and analyze the effectiveness of your social media marketing efforts in driving conversions on your Shopify store.
It is worth noting that the average ecommerce conversion rates fall between 2.5% to 3% but according to Shopify analytics app LittleData, the average Shopify conversion rate is 1.4%.
The easiest way to conduct conversion analysis is to use tools like Google Analytics or Shopify’s built-in analytics to track your own average Shopify conversion rate. You can monitor metrics such as sessions, page views, and conversion rates attributed to social media referrals.
Wrapping up
In a nutshell, social media has countless potential customers, and reaching them is a massive step in driving traffic and conversions for your Shopify business store. The beauty is that Shopify makes it super easy to integrate with social media platforms and redirect them to your store with ease. You can also leverage conversion analysis to evaluate your strategy and make necessary adjustments.
You can check out this guide to learn more about Shopify and how you can use the platform to take eCommerce business to another level.
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