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Top 5 Reasons Your Business Requires Animated Explainer Videos

Animated explainer videos help to give your digital marketing strategy a playful and memorable touch, letting your customers know that you’re not just about making money. In fact, they are one of the best ways to deliver your value proposition in 90 seconds. The entertaining nature of animated videos means they can stop people from scrolling past and engage your audience, allowing you to convey your message to them quickly and effectively.

animated explainer videos

Why does your business need animated explainer videos?

There’s no denying It, and more time is being spent watching videos online than ever before. People love engaging content, and studies have shown that people can process videos 60,000 times faster than still images or text.

Another upside of animated explainer videos is their ability to increase user engagement and brand awareness. This can be incredibly effective in assisting with any call to action and driving conversions.

Still not sold? Here are 5 top reasons why your business should consider animated explainer videos.

Animated videos help to simplify your product or service

One of the primary reasons your business should consider animated explainer videos is because they help you to break down the most complicated topics, ideas and features of your product or service into digestible chunks for your audience.

You can use the power of 2D or 3D animations and motion graphics to convey your message engagingly and efficiently. Better still, you can condense your message into bitesize explainer videos that are less than 90 seconds. This not only allows you to grab the attention of scrolling fingers but also gets them to watch and engage with the full video.

They can lead to increased conversions and sales

Animated explainer videos can help you to captivate your audience’s attention and allow you to clearly and efficiently convey your message. For this reason, they are incredibly effective in converting potential customers into long-lasting ones.

Animated videos increase conversions because they bring together illustrations, action and audio to guarantee that your point gets across to your target audience, and this has been linked with message retention. As a result, viewers can digest more information and are more likely to make a purchase.

They allow you to continually engage with your audience

The great thing about animated explainer videos is that they help you to continually engage with your audience. When your audience sees your animated video, they will be reminded of their childhood and keep watching. This can help you to continually engage with your audience as you have captivated their attention.

When your target audience experiences something enjoyable from you, they will be more engaged and willing to watch until the end. This can help to drive your conversions and turn your target consumers into long-lasting and loyal ones.

They help you to capture your audience’s interests better

Storytelling is one of the most valuable marketing strategies that you can have in your arsenal. It allows you to showcase your brand, product or services in a way that your audience understands and relates to, and this can help you gain a reaction.

Animated explainer videos can help you to amplify your storytelling by deep diving into your story. With 2D and 3D animations, you can help paint a picture for your audience and make them feel exactly what you want them to.

When your audience feels a connection to your content, it allows you to connect with them on a much deeper level and understand what it is that makes them tick. This can ensure that you leverage what you know and continue to use these storytelling methods throughout your marketing campaign to keep them engaged and help them make a purchase decision.

They allow consumers to understand your brand

Animated explainer videos don’t just work when you’re showcasing your products or services; they also allow you to give your target audience an insight to who your company is – and this can help increase conversions too.

Every business has its own unique story to share; it’s part of what makes consumers resonate with them, and one great way to get your vision and beliefs across is through animation. Animation is a great way to do that as it can bring together visuals, animations and audio to help your consumer or clients understand what it is that your brand stands for.

When you allow your customers to gain an insight into what makes your brand tick, you can build trust and credibility with them, and this can make them much more likely to make a purchase decision.

Final thoughts

By using animated videos in your digital marketing strategy, you can get your message across much more effectively than still pieces of content, and your audience will better understand your brand, product or service as a result.

If you aren’t sure where to start with animation, there are specialist agencies that can help and assist you – so what are you waiting for?

About author

Richa Pathak is Founder & Editor at SEM Updates – The Digital Marketing Magazine. She is an emerging digital marketing influencer, a creative consultant & a corporate trainer. With a decade of experience in working with B2C & B2B brands across the globe, she is also a featured author in top-10 marketing magazines globally. She offers various consulting, training, & mentorship programs to share her knowledge. Richa's principle - Plan, Execute, Learn, Implement, Repeat! Digital marketing is Richa's passion & love. She is an innovator & wants to explore more, learn more, try different tools, hacks with various campaigns. She loves reading non-fiction books and does nature photography.
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