Social Media

Marketing Campaigns: Avoiding Influencer Marketing Mistakes

Today, many companies use influencer marketing and Inbound Marketing to increase sales. However, not all of these companies achieve great results. If you want to be successful with influencer marketing, take a look at what other brands have done wrong.

This is a great way to boost your company’s marketing strategy, and it will save you a lot of trouble. RankMyService contains tips from professionals who can help you avoid major losses.

1. A lack of a plan

It is important to understand why influencer marketing strategies are being used and what they hope to accomplish. This strategy may be used by other companies because they wish to be the same as others. They miss the point because not all strategies will have the same impact on all companies.

A company should have clear goals and plans when they enter the market. Before making the investment decision, it is important to understand the impact that influencer marketing has on your company.

2. An influencer and an unplanned partner

Many marketers believe that partnering with social media influencers is a bad idea. It is important to partner with influencers within your niche. To get the best engagement, it is better to partner with micro-influencers than with macro-influencers.

3. Fake social media influencers

The industry has seen fraud, and that’s the sad truth. According to statistics, there has been an artificial generation of promoted publications. Numerous industries are affected by influencers, who buy comments and likes. They also suffer financial losses. Although the promoters might make you spend more money advertising, the results could be disastrous due to their ingenuity. You can avoid these losses by learning more about the influencer to avoid fake followers and accounts.

4. Work with “depraved” influencers

Each influencer has their own reputation. Before deciding to work with an influencer, it is important to research their reputation in the niche they are interested in.

Influencers are often in a rush to make quick money and increase wealth. Influencers are in a rush to promote products, often without even considering the products they are promoting. Advertising with these influencers could cause your brand to fall.

5. Rejecting IVM/ROI calculation

Everyone knows that influencer marketing is more effective than traditional advertising. However, not all marketers are familiar with how to calculate ROI.

To make a marketing campaign successful, it is important to calculate the cost of the investment to achieve the desired results. Neo Reach may be used for calculating IVM. This indicator allows you to determine how much money is needed for promotional solutions that produce the same results as influencer advertising.

6. It is important to consider the content’s quality.

You must be careful about who you trust.

7. Rejection of the law

Every marketing campaign must include paid partnerships. The Fair Trade Commission requires that all marketing campaigns disclose any partnership. This is something that cannot be ignored. Social media posts must include the hashtags #sponsorship and #ad. If the content is branded, one should also use Instagram’s option.

8. Relying only on one social media platform

Influencer marketing is a great way to increase your followers and create more traffic to all of your social media accounts. This means that one does not need to focus on the accounts with the most followers. You should collaborate with influencers on different social media platforms to make your brand known to many people.

9. Unplanned posting

Planning yourself properly will help you achieve better results. To avoid scaring away your audience, you need to know when your brand should be posted.


Now you know the common mistakes to avoid when creating an influencer promotion campaign. You shouldn’t let anything stop you from achieving your business goals.

About author

Richa Pathak is Founder & Editor at SEM Updates – The Digital Marketing Magazine. She is an emerging digital marketing influencer, a creative consultant & a corporate trainer. With a decade of experience in working with B2C & B2B brands across the globe, she is also a featured author in top-10 marketing magazines globally. She offers various consulting, training, & mentorship programs to share her knowledge. Richa's principle - Plan, Execute, Learn, Implement, Repeat! Digital marketing is Richa's passion & love. She is an innovator & wants to explore more, learn more, try different tools, hacks with various campaigns. She loves reading non-fiction books and does nature photography.

Leave a Reply

Your email address will not be published.