It may be frustrating when your efforts at content marketing fail. You’ve followed all the best practices, and your website still doesn’t attract the right kind of attention. When this happens, it’s easy to feel like you’re wasting your time. But don’t give up just yet. There are ways to improve your content marketing ROI.
The shocking reality is that ROI is sometimes not even calculated. Keep track of everything linked to your marketing expenditures if you want to outperform the competition. This will allow you to calculate your ROI and determine the most effective strategies.
This article will teach you ten ideas to improve your content marketing ROI.
What is Content Marketing ROI?
This involves measuring the types of leads, conversions, or sales you generate concerning your investment of time, money, and effort. A solid ROI is essential for any marketing strategy.
You can be wasting your time and money if you don’t. Since content is currently the hottest trend in Internet marketing, many people are curious about the ROI of content marketing.
How to Measure Your Content Marketing ROI?
One thing you need to know about content marketing is that the ROI won’t come right away. Your content marketing plan won’t start to show benefits for a few months, and by that time, they might not even be apparent.
Try to be patient to accurately assess the return on investment for your content marketing. The four most important methods to determine content marketing ROI are as follows:
- Consumption Metrics
- Lead Generation
Tips to Improve Your Content Marketing ROI
Despite being a cheap marketing tactic, content marketing does have a price. Being strategic is essential for this reason.
These top 10 tips will help you increase your content marketing ROI and ensure your return on investment stays strong as you step up your efforts in this area.
1. Provide Content for your Viewers.
Good content can help you establish credibility with your audience, but you must meet their needs to draw readers and encourage them to share it.
Listening to your target audience should be your first move.
Visit the websites your audience frequents and pay attention to the conversations.
Evaluate the content that is offered. Analyze the feedback from your audience on this content.
Find the information that these sites are not providing that your audience wants to know.
Using the insights, you gather and design your content plan.
However, it doesn’t end there. Ask your audience for feedback as you test out new concepts. Continue producing content that receives positive feedback from your audience, and discard the less effective ones.
The Content Marketing Institute suggests creating a system that allows you to interact with stakeholders across various social media channels to foster conversation and influence customers. Encourage everyone in your organization to contribute content, and thank readers who forward your work to others.
2. Choose Your Main Metrics
You are deciding which metrics are most important to you. If you are selling, employing a sales statistic is undoubtedly necessary, but you also need to monitor and improve your traffic and qualified leads.
Understanding that not all traffic is created equal and having a focused audience visit your sales page will improve your return on investment.
Understanding your intended audience will help you enhance sales generation strategies, better understand your targeted audience, and boost the number of clients you convert.
You can only determine what is and is not working for your company by using analytics to assess it. You will be able to identify trends, discover the keywords producing excellent conversion rates, and much more.
3. Build your Social Media Presence
Develop your social media presence to accelerate the effects of the strategy one above. Your results may increase exponentially when you establish your profile on social networking platforms like Facebook, Twitter, Pinterest, Instagram, and others.
That’s because as more people spread the word about your website through their networks, its user base grows exponentially. You can learn about trending content topics on social media. Before your competitors do, you may discover emerging trends and recognize declining ones.
4. Use Highly-Engaging Videos
Every day, over a billion Stories are uploaded to social media sites. How can you then distinguish your content from everyone else’s? Can including videos boost conversion rates?
Over 100 million hours of video are watched on Facebook every day, according to Facebook. As a result, you should use videos to promote your website. A high-quality video can encourage consumers to share your material, which will increase traffic to your website.
You can improve your videos by adding text to the screen so they can be seen without sound. Additionally, you’ll need a call to action to ensure you’re telling your intended audience what to do to convert them.
5. Tell Unique Stories
Stories are a part of every culture, and they’re an easy way to connect with others. Stories are often easier to read than traditional articles. A good story must have the following elements:
Every story should have a start, middle, and end. This three-act structure is used among playwrights, screenwriters, and many authors. So, you really should.
Create a compelling protagonist so readers can root for and empathize with them.
The more closely your readers can relate to your hero, the more interested they will be in reading the entire story.
Conflict is an essential element. It is what makes any story dramatic.
The more stories you can weave into your content, the more possible your audience will spread it to others in their network.
Success stories are among the strongest business growth content categories, particularly B2B companies. Your success story might encourage your audience to get in touch with you about a purchase and help you market your solution.
6. Update Your Website Design
The overall design of your website will determine if a user stays on your site or not. If your website is out-of-date, it could not be suitable for business.
Your website should be designed with the following in mind:
Ease of Use: Design an easy-to-use layout that is straightforward and easy to understand. The navigation should be simple and logical.
Visual Appeal: The colors, images, and fonts should be visually appealing and contribute to the overall look and feel of the site.
Responsive Design: The website should be designed for both desktop and mobile
7. Create High-Quality Blog Content
You should create high-quality blog content to improve your content marketing ROI. Spending time, energy, and money on poor content that does not perform is like throwing away all three of those resources. Instead, you should ensure that your budget is going toward articles with evergreen content that will still be relevant for a very long time after publishing it.
These qualities of high-quality content include:
- Highly useful
- Highly relevant
- Strong E-A-T (Expertise, Authoritativeness, Trustworthiness)
8. Promote Your Content
You can’t just wait for people to find your content by doing nothing. You need to be proactive and promote it through various channels, including:
Social Media: Share your content on social media platforms such as Twitter, Facebook, LinkedIn, and Instagram.
Email Marketing: Send your email subscribers links to your latest blog posts.
Paid Advertising: Utilize paid advertising platforms such as Google AdWords and Facebook Ads to reach a wider audience.
Content Syndication: Publish your content on other high authority and credible websites and newsletters to reach a larger audience.
9. Make it Quick and Straightforward
Respect your audience’s time. Make it quick and hassle-free for them to find the information they need. Locate the content that they are looking for. One approach to achieving this is making it possible for them to obtain the content with the least number of clicks.
Every page, including landing pages, should have a horizontal navigation bar at the top with subcategories underneath. It will ensure that people can find what they’re looking for without clicking through multiple pages.
10. Create as Much Content as You Can
Lastly, more content is always preferable. The restriction, in this case, is that the content must always be of the best quality. Why more content? Because your audience members are constantly looking for information, having more content is good.
They’ll be more inclined to purchase from you if you are the source they turn to for the most comprehensive and accurate answers.
Improve Your Content Marketing ROI
You won’t increase your return on investment from content with a single strategy but rather through a series of practical actions. Similar to a spider’s web, all elements mentioned above are interconnected. No one component can do it all; each is essential. It is an example of content marketing in action.
Start by evaluating all aspects of your strategy to improve your content marketing ROI. Create a plan that includes the topics you’ll cover, the keywords you’ll target, and the type of content you’ll create.
Then, promote your content through various channels and make it easy for your audience to find. Finally, try to create as much content as you can. By taking these steps, you’ll be well on your way to increasing your content marketing ROI.