What Exactly Is Meant By “Email Marketing”?
Email marketing is a form of direct marketing that involves sending out bulk emails that are both personalised and generic in order to inform and persuade leads to perform a particular action, such as making a purchase.
It is a brilliant approach to digital marketing that has shown to be quite successful. A successful email marketing campaign that will turn prospects into customers, and one-time buys into loyal patrons who will spread the word about your business.
Marketing with email has been around for an eternity, and there is a good reason for it. It regularly wins out over every other marketing channel because it is the most direct and effective way to engage with your prospects, nurture them, and turn them into customers.
Here are 12 different ways that email marketing can help your business expand. It is not necessary to put each one into action all at once in order to achieve success.
Even if you only put a few of these ideas into action, to begin with, you will almost certainly find that they have a good effect on the expansion of your company.
These tactics are not presented in any particular order of significance. Certain business models will be suitable for implementing particular techniques, while others might not be as applicable to the way you run your company. You are the only one who can determine what information is important to you.
#1 Spread the word about your brand-new items or services
An email campaign is the most successful method of promoting a new product. Make sure to include a list of the advantages of your product or service in your email. It is more likely that your email will have an impact if the receivers are aware of “what’s in it for them.”
With a time-limited discount coupon that is only available through your organisation, you can motivate your contacts to take action. A single email should not contain too many different calls to action.
Only one new product or service should be introduced, and only one offer should be made in a perfect world. Consider a fresh bottle of lotion with a ten-dollar discount coupon and the “Buy Now” button at the bottom of the offering, for example.
#2 Inform your clients
Most businesses feature a “frequently asked questions” section on their websites since clients will frequently have the same inquiries (also known as FAQs). A blog post, a webinar, or something similar might address these concerns in greater detail.
Without the answers to these basic inquiries, customers may call your company’s customer service employees, causing your organisation to spend additional costs because it will bind valuable personnel.
To find out what questions your customers are asking the most, talk to the employees who handle your customer care, and then develop content that summarises the question and the solution. You should publish whatever you can on your website if you have the capability to do so.
All consumers who are affected by this information should be sent an email, along with a link to the article. If publishing the content on your website is proving to be a challenge, you might want to try sending it as an email instead.
#3 Automate follow-ups
At some point, you will run out of time as the owner of a SME or as a SME sales and marketing manager because you are always managing multiple projects. Some of your most important obligations fall by the wayside, such as maintaining regular contact with your connections or potential clients.
To make this process simpler, a technique known as marketing automation has been developed.
The procedure can be automated in minutes, for example, if the same information is continuously and consistently transmitted manually to each prospect.
All that’s asked of you is some basic statistical analysis. All of this may be automated, from sending out welcome emails to customers after a purchase to providing recommendations and suggestions following a transaction.
Make an online course out of your content and add a registration form to your website if you’d like to go the extra mile. Afterwards, you’ll be able to send yourself a daily email that contains a new lesson from your training.
#4 Drive traffic to your website
One of the most efficient strategies for increasing traffic to your website is to publish and distribute a monthly newsletter. It is an absolute must if you run a physical or virtual storefront. By pointing your customers in the direction of a blog article, you can also educate them in a highly efficient manner.
The impact that a newsletter has on a company’s sales is something that must be carefully monitored and evaluated. In light of those facts, you will need to make continuous modifications to the material and ensure that it is pertinent to your audience.
#5 Create a partnership with another business
It is possible that it will be extremely intriguing for you to engage in some form of cross-promotion if you have formed partnerships over the years. This will allow you and your partner to be noticed by the contacts that you each have.
#6 Organise a contest
It is time to produce additional leads once you have established many techniques that enable you to effectively communicate with your prospects in order to convert them into customers. Once you have done this, you can go on to the next step.
To achieve this goal, contests are the most effective method, particularly if the majority of your customers are B2C.
#7 Activate “sleepy” clients
The majority of owners of small businesses have a tendency to place their attention and resources on recruiting new consumers, often to the detriment of their existing and previous clientele.
However, it has been demonstrated that it is much simpler to sell to a consumer who has already made a purchase than it is to sell to a new customer. Email marketing makes it simple to reconnect with former clients and customers.
Providing them with a coupon for a discount is one of the most efficient ways to accomplish this goal. If you have their date of birth, you may quickly generate a virtual greeting card containing a voucher to honour their birthday.
#8 Boost the image of your company
If your clients are exposed to your company’s logo and branding on a consistent basis, they will be more likely to remember you when the time comes to make more purchases. For this reason, it is essential to place a high priority on maintaining regular email communication with your contacts.
In an ideal scenario, you should maintain a constant tone and communicate at regular intervals, as this will train your audience to anticipate receiving emails from you (a monthly newsletter, for example).
#9 Build up your reputation and credibility
Your credibility will soon rise among your readers if you give them with relevant and useful information on a regular basis. This in turn will help them decide to take action in your favour.
#10 Initiate the creation of new possibilities and opportunities
Putting out a high-quality newsletter can help you attract new business prospects, such as partnerships and interviews with the media, among other things. All that is required is for the appropriate individual to read your material at the appropriate moment.
It’s likely that this chance came about as a result of someone sharing your article rather than making direct contact with you. Developing content that is not only educational but also helpful and that people will want to share is the most important step.
#11 Make your website’s visitors into paying customers
You have put a lot of effort and money into creating a website, and it is producing a growing number of views. However, a significant number of your site’s users are leaving without completing a purchase or submitting a request for information.
Adding a registration form to add prospects to your email list and urging people to sign up to receive fascinating information is a very effective approach to get around this issue, so you should do both of those things right now (exclusive promotions and educational content).
When these site visitors register their email addresses, make sure to add them to your list and follow through with the promises you made to them.
#12 Create a more loyal customer base
Email marketing is the most effective method to use while attempting to foster a long-term relationship with one’s clientele. The following is a selection of samples of customised emails that you could send to your contacts:
- Greeting voucher cards: Include a discount coupon in the card you send to celebrate a customer’s birthday.
- We miss your e-mail: Send a pre-written email to customers who have subscribed to your newsletter but have not made a purchase in a while. Why not sweeten the pot by throwing in a coupon for a discount?
- A newsletter sent out every month or week: Regularly sending your clients stuff that is pertinent to what’s going on in your company will allow them to learn more about what you have going on (news, events, etc.).
Never Forget The Rule Of Thumb When Making Decisions
Sending relevant email marketing content to the people in your contact list is the first and most important step. Before sending any emails, put yourself in their position and consider whether or not the information contained within those emails will be interesting and relevant to them.
You will be able to expand your company with the help of these 17 email marketing tactics. Once you have everything set up, MediaOne will handle everything else for you.
With the help of MediaOne’s email marketing service, you can expand your customer base and foster the kind of customer loyalty that results in consistent revenue.
Thank you for providing such an insightful post. It’s a really helpful and well-written blog.