Website traffic can significantly impact the success of your business, so it’s always important to find new ways to attract visitors. The following are some of the most effective strategies to help you get started.
1. Research Keywords
Keywords are key to successful content. They help you target the audience you want to attract and help them find content that is useful to them.
Begin by researching keywords that are relevant to your content and to your audience. There are many tools available to help you find the best keywords, along with how effective they are and how many people search for them.
It’s vital that you put keywords to use, but you can’t just throw them in your content without any real thought behind it. The most relevant keyword or key phrase will do you no good if you don’t use it strategically.
How do you do that, exactly? One important key is to not use it too much. You have to pay attention to keyword density, or how many times it’s used in relation to the length of your content.
It’s best not to use a keyword more than once in a 200-word block. Using it too often is called keyword stuffing and can both hurt your SEO ranking and make your content sound awkward.
Besides the content itself, though, there are a few other places to use your keyword. This includes the title, the meta description, the URL, and at least one header.
2. Provide Valuable Content
Ask yourself a question: when you open Google, what are you usually searching for? Is it a product, a service, or information?
While there are times when people search specifically for a product or service, most people go online to find the information they need. Likely, you did the same thing when clicking on this blog. You weren’t searching for an SEO or marketing service. You were looking for ways to increase your website traffic.
This is the purpose of many online searches. If you want people to visit your website, you need to provide the information that they are seeking.
For example, if you are a business coach, you’ll want to provide content such as “X Ways to Improve Time Management” or “Tips for Increasing Employee Satisfaction.” Your topics should revolve specifically around what your audience needs.
This step alone does several things for your business. It drives traffic to your website, keeps them there once they arrive, and sets you up as an authority. People see that you provide helpful information for free, which makes them more likely to invest in your paid services.
3. Be Active On Social Platforms
Social media is booming, with no signs of slowing down. And it makes a great place for businesses to attract visitors to their website. To do so, you need to post engaging, relevant content on your social pages regularly. You’ll also need to stay on top of comments and find ways to keep your audience coming back for more. As this can be a time-consuming task, consider outsourcing some or all of it for the best results.
4. Guest Post
Another great way to drive traffic to your website is by utilizing someone else’s. Guest posting allows you to provide your valuable content to another blogger’s or influencer’s audience and link back to your site. Not only does this provide access to an audience you might not be able to reach on your own, but it also improves your SEO rankings as backlinks play a large part.
There are many websites out there that will allow you to guest post, but it’s important to make sure the site is relevant to your industry. It can sometimes take a significant time investment to make this happen. However, you can choose to use a guest post service to take the guesswork and extra time out of the equation.