Content Marketing

How Long Does It Take to See the Benefits of Guest Posting?

Are you wondering whether the guest posting is really worth your time and effort? The main reasons why businesses choose to create guest posts is so that they can increase their website traffic, as well as improve their site ranking on Google. Indeed, guest posting is a type of link building that is becoming very popular and it is a great way to get your website and brand noticed on the internet.

But, how long does it really take to see the benefits of guest posting? A lot of people are looking for results immediately. But, this is not always how it works. So, let’s dive into this topic and discuss what you need to know.

When Will Guest Posting Improve Traffic and Ranking?

When you spend time writing guest posts, you want to know how long it is going to take until they start working. In other words, a lot of people want to see an immediate spike in website traffic and to find themselves at the top of Google search results the next day. But, this is simply not realistic and it is important to remember that there is not just one thing that you do that is going to make this happen overnight.

It is true that one guest post can have a quick and positive impact on your business. But, it can take longer for guest posts to create some movement. The key is to be patient and consistent with guest posting. There is no definitive answer on how long it is going to be before you see results. You have to focus on creating relevant and quality content, as well as guest posting on a regular basis. On average, it can take around two to six weeks to start to see some results. but, there are so many factors that are going to depend on this success. For example, this can include:

  • The relevance of the content for the website
  • How interesting the post is to read
  • How natural the link is
  • How many guest posts you create

Of course, it is no secret that business owners work long hours and are busy with tasks all the time. So, you may be thinking that you do not have the time or energy to dedicate to guest posting long term. The good thing is, this does not mean you have to give up on writing content for guest posts. Instead, you can choose a guest posting agency, which is going to handle this task for you. You can check out and how this could work for your business. The process is simple and an in-house team will help to create blog posts that work well for your brand. You are still kept in the loop with a report so that you can know everything about the guest post.

What Can Make Guest Posts More Successful?

There are a few factors that are going to help guest posts improve your ranking and increase traffic quicker. Let’s take a look at them.

Writing Relevant Content

First of all, when writing guest posts, it is very important that you write for the website you are posting on rather than for your business. After all, you want the audience of that website to read your post. For example, if you are a cupcake business, you are going to benefit from writing on a food blog. You will not achieve the same results if you post on a shoe website. So, you have to make sure that you are creating relevant content that the audience is going to want to read. This is going to make them more likely to click on the link to your website.

Choosing Evergreen Topics

Of course, there is a lot of temptation to write about trending topics and content that is popular right now. This can be fun and interesting, as well as a way to enjoy a quick surge in traffic. But, this is not always the best idea in the long term. In particular, when this topic stops trending, you are not going to enjoy this same level of traffic. So, it is sometimes best to write about evergreen topics. In other words, this is going to be topics that people keep coming back to no matter what time of year or what is going on in the world.

The Position of the Link

Do you know the best places to put a link in your content? Believe it or not, you should think about where you are going to position the link to your business. For example, it is better to put the link higher up in your content rather than lower. In addition, you want to ensure the link is actually in the content of the post. This is opposed to in an author bio or a header.

About author

Richa Pathak is Founder & Editor at SEM Updates – The Digital Marketing Magazine. She is an emerging digital marketing influencer, a creative consultant & a corporate trainer. With a decade of experience in working with B2C & B2B brands across the globe, she is also a featured author in top-10 marketing magazines globally. She offers various consulting, training, & mentorship programs to share her knowledge. Richa's principle - Plan, Execute, Learn, Implement, Repeat! Digital marketing is Richa's passion & love. She is an innovator & wants to explore more, learn more, try different tools, hacks with various campaigns. She loves reading non-fiction books and does nature photography.

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