Have you ever tried website testing to optimize the conversion rate ?
Isn’t it every business’s dream to get more leads?
Webmasters are focused on thewebsite conversion optimization these days to get more leads. A/B testing, redirection testing, multivariate testingare the methods to explore the opportunities.
“If nothing changes, nothing changes. If you keep doing what you’re doing, you’re going to keep getting what you’re getting. You want change, make some.” ? Courtney C. Stevens
The same rule applies to your website also.Google optimize is a new savior to give you the better idea is to what works, what doesn’t.
But, how Google Optimize helps in website CRO?
Basically, it gives you data to make better decisions, to improve your website for better conversions.
But, first, you have to install Google Optimize to your website,to optimize your website conversion rate
You can follow this simple Lunamatrics template to enable this
Once, you are done with theinstallation, ensure the code is working, simply by tools like Google Tag Assistance or Google Tag Manager Debug mode.
Once you are done with the basic setup, you are ready to experiment.
Step – 1: You can name the experiment as per your objective. For example, name it as Homepage CTA.
Step – 2: Enter the URL of the page, which you would like to test.
Step – 3: Type of the experiment you would like to try for your business website. There are 3 types of tests you can run:
It is recommended to check one item at a time, like changing the label on the call-to-action buttons. Trying the different colors on the buttons to get more attention. Making multiple changes at a time cannot give you the accurate results of the experiment.
2. Multivariate test: Variations of the different sections are being created in multivariate testing. In this test, you can test which section of the site performing well by creating different variations.
3. Redirect test: If you have a different version of the webpages, this test is the best fit for you. For instance, redirect test makes sense when you have a completely new page designed but you are not sure if the audience will like it or not.
Targeting: Targeting options are really cool feature offered by Google Optimize. Google will automatically split the audience based on your targeting options.
1. Who: You can add the targeting options to define who will be the audience to see the variant.
a. Page load: By default, this option is selected. When the page will be loaded into Google will run the experiment.
Create rules to refine the audience for the experiment. There are a lot of predefined rules available in this section. Pick the appropriate option as per the objective to run this experiment.
In the reporting section of the dashboard, you can find all the experiments and their results.
How to optimize the conversion rate?
Here are quick tips to optimize your website conversion rate by using Google Optimize.
Things to test right now:
1. Forms: Forms are the most important element in any business website. This is the point of sale for the visitors. Try creating different fields to capture the data.
For example, did you know people do not feel comfortable sharing their phone numbers as compared to their email address? So, you should experiment with the form fields.
For example, On the Github website’s contact us page, their call to action button says – “Talk to Human”. Isn’t it amazing? When people expect an urgent response or do not wish to get automated response, this is a cool idea to grab the visitor’s attention.
Would you like to click on this page?
But, what if you are on the page below?
3. Page headlines: If you are still talking about your product or services, you should stop right now!
“5 times as many people read the headline as read the body copy.” -David Ogilvy
This is the worst practice people follow. Your headline should depict which problem they are solving.
You can pick some cool headlines for your page around the following:
a. Solution-based – Which problem this product/service solves?
b. Situation based – When people should hire the service?
c. Question-based – What people looking for? Provide what they want, not what you have.
d. Result-oriented – What will they get if they hire you?
e. Past-experience: What others got from your service?
Here are some great examples to entice the visitors:
Example – 1Result-based approach in writing headline, what the customer will get.
You should have a lot of content on your website but in a different format!
You can add the audience journey, interactive content, infographic, GIFs, explanatory visuals that can help you increase the conversion rate. You can use different elements on your website to make people enjoy exploring more options.
Website conversion rate optimization is the most important area for improvement. For so many years marketing experts are researching in this area. Getting hot leads for your business could be the result of running experiments on your site. Google Optimize made the job easier to measure the performance of various experiments to optimize the site conversion.
You could have better results by following these practices continuously. It’s just a small part which is covered in this article, it has a lot more to explore.