There is no denying how much organic traffic matters if you are running a business website. That traffic will net your company new fans and get you some conversions. However, cracking the code to get you organic traffic can be more than a little challenging.
You can contact an SEO marketing agency if you need a hand with this crucial part of your business. You can also try to get more organic traffic on your own if you have the time and expertise to dedicate to this endeavor.
You should also know that having the correct site structure can go a long way toward getting you the organic traffic you crave. In this article, we will go over this concept in detail.
What Does Site Structure Mean?
When someone talks about a website’s structure, what they’re referring to is the way everything on the site is set up and interconnected. The concept also encompasses the various web pages on your site and the way they relate to each other.
Why Does It Matter So Much?
The reason why your website’s structure matters so much is because search engines and visitors must know how to navigate your site. If your site is not structured properly, that makes it difficult for search engines to know what its purpose is.
It also makes individuals frustrated when they visit. A visitor who becomes confused when perusing your site is likely to leave without buying something or taking some other action you want.
Tips for Setting Up Your Site to Get More Organic Traffic
You can look at a website like a pyramid. There’s a ground level, and then the site builds upon that.
Your website will always start with the landing page. This is where you will want to tell guests what your business is and what it does. This sounds obvious, but you might be surprised how many company websites fail on this most basic level.
Your website’s landing page should make clear where someone is supposed to go once they arrive. That means you should make it evident how to navigate from your landing page to your product pages. You might do this via a dropdown menu or other means.
You will also want a way for individuals who find your landing page to access your “About Us” page, your FAQ section, and other pages that every modern website should have. You will want to feature all of these “above the fold,” meaning your site visitor should not have to scroll down to locate these other pages when they arrive at your landing page.
The reason why you’ll get more organic traffic this way is that if you structure your company’s website properly, that makes it easier for Google’s web crawlers to map it. If they can easily map your website, beginning with the landing page, they will rank your site higher. That means you should get more organic traffic when web users search for terms having to do with your niche.
