1. Youtility for Customers in The B2B Content Marketing Strategy
A great example of b2b content marketing is the example of Jay Baer’s book, “Youtility.” The title was created to describe how helpful a business’ online presence could be to its customers. For businesses looking for ways to better communicate with their customer base, this kind of approach is recommended because it has been shown that when companies can provide value and aid to others, they see an increase in sales and revenue increases.
This is especially true for b2b content marketing strategies because it focuses on providing information and assistance to other businesses rather than doing so directly with consumers. This can be done by telling stories about people like one particular company that sought to do so by telling the story of how it helped a small farmer.
2. B2B Content Marketing Strategy: San Diego Zoo
Here’s another example of b2b content marketing strategy taken from Jay Baer’s book. He describes how the San Diego Zoo was able to use its online presence to build brand loyalty and increase visitors and help other organizations find ways to improve their own social media and web presence. This is an effective way for businesses to market themselves because showing what they’ve done for others can be just as helpful as selling a product or service directly to consumers. As an added bonus, it has been shown that this approach increases the likelihood individuals will choose companies that are willing to help others in this way.
3. B2B Content Marketing Strategy: New Belgium Brewing Company
Sometimes, b2b content marketing strategy is used by businesses in order to increase their social media presence and show consumers they are trustworthy and reliable companies who have their best interests in mind. One good example of this is the New Belgium Brewing Company, which used this approach to convince its fan base that it takes the environment seriously.
It got away from sharing numbers about beer production, which most people aren’t interested in, and instead started sharing about what kinds of steps it had taken toward helping protect the planet. By doing so, it was able to gain more support from consumers who enjoy drinking its product while also helping the company make more money.
4. B2B Content Marketing Strategy: Wikipedia
For many people, Wikipedia is a place to go for information when they want to find out something about a topic, they are interested in but don’t know much about it. One example of b2b content marketing strategy is how the best Global B2B platform was able to become so well known by focusing on creating articles that people would want to share with others. It wasn’t just about writing articles; instead, it was about doing so in a way that allowed consumers and businesses alike to come together in order to create one comprehensive hub where anyone can learn anything thanks to what was shared
This is an effective way for any business looking for ways to connect with other companies and individuals online because it is a simple and effective way to give customers what they want while also giving businesses more exposure.
5. B2B Content Marketing Strategy: Comcast’s Technical Support Division
Here’s another example of b2b content marketing strategy involving how companies can market themselves by creating stories and information their target audiences will be interested in. One good example of this is the company Comcast and its technical support division, which was able to build trust with its customer base by sharing stories about how it helped other people.
It got specific and shared about what kinds of problems were solved as well as any steps that had been taken in order for them to be resolved. This helped the company create great relationships with those interested in learning more about its services, which helped increase the number of customers it had because customers like knowing they are supporting companies that can be trusted.
6. B2B Content Marketing Strategy: Domino’s Pizza
Businesses often want to find ways to better connect with their target audience, and one way of doing so is using a content marketing strategy. One good example of b2b content marketing strategy is how the company Domino’s Pizza was able to do this by creating apps geared toward making pizza delivery easier for its customers.
It created an app you could download and used the information shared within these apps to promote itself. This worked out well because now those who were already loyal fans or just used the app to find somewhere else they wanted their pizza from were getting even more information about how to contact the company with any questions or concerns.
7. B2B Content Marketing Strategy: Spotify
Another example of b2b content marketing strategy is how media companies like Spotify are able to use storytelling in order to attract listeners. The company realized most people weren’t interested in reading articles online; instead, most wanted something that could hold their attention without all of the distractions they would find elsewhere on the Internet. Because of this, it was able to share stories about its customers and what kinds of music they listen to, which made it easier for users to learn more about those who shared similar tastes as well be entertained by these stories. This, in turn, made them want to return and look for more stories that would be beneficial to them.
8. B2B Content Marketing Strategy: eROI
There are many companies and individuals who want to engage their customers and do so in a way that stands out from the competition. One good example of this is how eROI was able to help other companies learn about what it did by creating case studies where they could read about other businesses or people who had used its services.
This worked well because everyone loves to know what others have done so they can get inspiration for trying something new themselves. By doing this, not only did it become easier for the company’s clients to find what they were looking for; it also helped eROI to attract more clients and create better relationships with those who were already interested in its services.
9. B2B Content Marketing Strategy: SAS
Another example of b2b content marketing strategy can be found when looking at how the company SAS was able to do it by sharing various stories that would inspire others. An example of this is how it created a blog where writers, artists, digital marketers and other industry professionals could share their work and learn from one another.
Doing something like this made it easier for people interested in learning more about what they needed to do to succeed with their careers or businesses to find the information they may not have known before. This allowed people to connect with each other, which helped them build stronger relationships with their customers.
10. B2B Content Marketing Strategy: Inc. Magazine
For businesses that want to increase their customer base, one good example of b2b content marketing strategy is something like what is done by INC. magazine when they share various blog posts, videos and other information on what it takes to be successful in business.
They do this by sharing stories about people who have found success with whatever it is they are trying to achieve so potential customers can learn from them. When doing this, not only does INC. gain more readers; those who were already reading the publication find themselves wanting to help support the company’s cause even more than before because they realize how much they can benefit from these stories as well.
This helps bring new people to the company, which makes it easier for them to learn more about what they are doing. By combining these elements into one package that is easy for people to understand and take advantage of, businesses can explore their options in ways they may not have known before. These are just a few examples of b2b content marketing strategy, but if you’d like more information on how this can work for your company or business.
11. B2B Content Marketing Strategy: ASUS
One good example of how b2b content marketing strategy can work is by looking at what ASUS was able to do by creating its blog. This is one company that wants to share stories about what other people are doing with technology so that others may want to buy into their devices as well. By sharing details about what other companies are using their products for, ASUS has managed to make it easier for people to see why they should invest in its services.
This has helped the company gain more exposure in the technology industry and everywhere else, which has helped it become more visible to others interested in learning more about what they are doing.
12. B2B Content Marketing Strategy: Dell
Another good example of how blogging can be used for b2b content marketing strategy is what Dell does by sharing various stories related to its business. An example of this would be when it created a YouTube video showing off an unusual advertisement with Thunderbirds Are Go.
While many people do not know much about this particular show, Dell found a way to use it to gain more interest in their company because people wanted to watch what was being done. This allowed Dell the opportunity to share details about what was being done so others could see why it mattered and how they could be a part of what was taking place.
Conclusion
By looking at some of the different stories out there when it comes to blogging, people will find better ways to share what is taking place toe recognition. By doing this, businesses may learn more about how they can use these blogs for their own personal or professional reasons to reach their goals.
