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27 posts

Read the latest search engine marketing updates and sem news here

SEM

PPC Budget Management: How to Maximize Every Dollar of Your Paid Advertising Spend

By Richa Pathak
January 6, 2026
PPC budget management is one of the most critical — and most misunderstood — aspects of running…
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SEM

Search Engine Marketing Intelligence: Your Guide to Smarter Digital Growth

By Richa Pathak
January 6, 2026
Brands that consistently win online rely on search engine marketing intelligence—the strategic use…
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SEM

Helping Companies Succeed in Campaign Optimization through AdWords Consulting

By Richa Pathak
July 21, 2025
In the fast-paced digital world, where competition for consumer attention is fiercer than ever…
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SEM

Are Google Ads Worth the Investment for Realtors in Dubai

By Richa Pathak
February 20, 2025
Dubai’s real-estate market experienced a record-breaking surge last year. It registered more…
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SEM

Leveraging Artificial Intelligence in SEM Campaigns: Opportunities and Challenges

By Richa Pathak
February 1, 2025
The rapid advancement of artificial intelligence (AI) is revolutionizing digital marketing services…
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PPC AdvertisingSEM

Benefits of PPC Advertising for Businesses: Driving Traffic and Conversions

By Richa Pathak
March 27, 2024
Today’s digital marketing ecosystem is characterized by high paced dynamics, companies keep…
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SEM

The Complete Performance Max Campaign Handbook: Tips, Tricks, and Strategies

By Kanish Jain
January 2, 2024
Complete guide on Data-driven approach to Success with Performance Max Campaign Contents What is…
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SEM

15 Ultimate SEM Hacks to Boost Your Ad Campaign Performance: Search Engine Marketing Tips

By Richa Pathak
December 12, 2023
Is your search engine marketing campaign giving you the expected results? In this article, you are…
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SEM

Navigating the Intersection: The Impact of Prebid Adapters on Ad Quality and User Experience

By Richa Pathak
December 11, 2023
In the ever-evolving digital advertising landscape, programmatic platforms have revolutionized how…
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SEMSocial Media

Why Is Branding So Important In Advertising?

By Richa Pathak
October 25, 2023
Branding can be a point of any strategy when it pertains to marketing tactics and developing the…
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    • How to Increase Your Website’s Organic Traffic – Easy Sustainable Tips January 6, 2026
    • PPC Budget Management: How to Maximize Every Dollar of Your Paid Advertising Spend January 6, 2026
    • Search Engine Marketing Intelligence: Your Guide to Smarter Digital Growth January 6, 2026
    • Smarter Email Campaigns for Deeper Engagement and Measurable Results August 21, 2025
    • Helping Companies Succeed in Campaign Optimization through AdWords Consulting July 21, 2025
  • Richa Pathak is an emerging marketing influencer. Founder at SEM Updates 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 | 🏆Featured Author in Top-10 Marketing Magazines | 🎓IIM Calcutta Alumni | 📈Growth Marketing Consultant 🚀 | Marketing Mentor, 🏁Career Coach

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