Are you utilizing the real potential of content marketing? Then these creative content marketing techniques going to help you get more business.
Content marketing is the new flavor of the marketing world. There are two main factors that drive traffic in the social network.
First is great content in all of its multimedia glory, and the second is the social networks that rapidly share it.
If the content is good, it provides more visibility to your brand across social media networks. This increases brand recognition, inquiries, leads, and sales.
It’s just about being everywhere. Though we all have heard of content marketing, only a few brands actually have a content strategy in place.
And only a few are actually utilizing all the available options.
This is the reason I have listed below the top 12 content marketing techniques that every brand must have in its content marketing campaign.
#1. Create Videos
Did you know that video is the most effective way to engage your audience?
According to research, a one-minute video is worth 1.8 billion words. That’s because a video is much easier to remember than a text.
An explainer video is the best type of video you can make for your business, and they usually come in animated or screen-recorded formats.
However, before you proceed to make a video, always consider what your audience is interested in. Consider the issues they face and how you can address them, and use that as the basis for your plot.
Points to follow while putting it to practice:
- Consider the issues that your customers face and demonstrate how you can help them.
Through an explainer video, highlight the most important aspects of your product.
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#2. Put up a Blog
If you don’t have a blog or if it’s almost non-existent, it’s time to re-evaluate your goals. A blog will improve your SEO andre power, improve customer relationships, and increase website traffic.
So, with a Blog, you have nothing to lose and everything to gain. However, along with creating the blog, it is also important to look for popular bloggers to guest post in your blog.
This increases the reach of your blog, and more people will be able to find your content. Points to follow while putting it to practice:
- Create engaging and shareable content.
- Contribute to the blogs of well-known bloggers as a guest blogger.
- Find out what your target audience enjoys reading.
#3. Schedule and Allocate a Perfect Time for Your Blog Post
It’s a general question asked so many times by the bloggers that what is the estimated time to write a perfect blog post?
To describe the right answer keeping in mind from past to present, look at the below image, which I have easily understood.
#4. Create Infographics
Infographics are all about numbers and percentages, and they’re a great way to get the point across easily. They look amazing if they’re well-designed, and people on the internet seem to enjoy them.
When making your Infographic, keep in mind that you’re telling a story. Make sure you do a lot of homework to come up with the right statistics and story to share.
Conducting a survey to obtain the most recent and up-to-date information is a brilliant idea. Visual.ly, a website full of artistic infographics, is a good place to start.
Points to follow while putting it to practice:
- It can be shared on websites, social media, and online communities.
- Use powerful design and statistics to tell your story.
- Conduct surveys to obtain the most up-to-date information.
#5. SlideShare Presentation
SlideShare is a great way to show off your work, as it is the world’s largest content marketing site, with over 60 million users worldwide. Publishing the content after repurposing and making it visually appealing is a powerful content marketing techniques.
As you would expect from the name, SlideShare is often used to display presentations that users can navigate slide by slide.
But that’s just the beginning; you can also upload and share infographics, articles, PDFs, webinars, and videos.
It’s a fantastic way to get your content out there, build brand recognition, and develop your company as a thought leader in your field.
Points to follow while putting it to practice:
- Make sure you upload all of your slides to SlideShare.
- Keep an eye on your SlideShare account for comments – your content could reach SlideShare’s massive audience, resulting in lucrative opportunities for your business.
#6. Design E-books
An E-book is a great way to give your guests something interesting to read. It is also a perfect way to increase your email list so you can use the e-book as an incentive for people to sign up. It you talking about content marketing techniques then eBook is a must.
Make sure each page is helpful, and hire a designer to make it look great. To aid the flow of the e-book, keep sentences short and use bullet points. Stats and credible quotes are also excellent ways to back up your claims with proof.
Points to follow while putting it to practice:
- Include facts, figures, and quotations.
- Make it pleasing to the eye.
- Offer it to customers as a free incentive to sign up for your newsletters.
#7. Stepping up Your Social Media Strategy
Social media is an excellent way to display your personality as well as your content. You must be strategic with your messages, varying them for various social media sites.
Discussions are a perfect way to engage with your audience on social media. You can enter communities and groups on platforms that are important to your customers and start discussions.
Since you only have 140 characters on Twitter, it’s slightly different, but organized chats like ‘#contentchat’ can really help your brand get noticed.
The idea is that you all use the same hashtag while asking and answering questions about the topic of the chat.
When it comes to Facebook, think about alleviating your personality with lots of fun images to increase your likes, shares, and comments.
Points to follow while putting it to practice:
- Initiate debates by asking the audience questions.
- Show off your personality by being yourself.
- Collaborate with experts in the field to create a fun online chat.
#8. Public Relations
Since the goal of public relations is to raise brand awareness, content marketing fits right in. Making a press release is a perfect way to get the word out about what’s new in your business. It an effective content marketing technique to increase more visibility.
What your press release might be about depends entirely on your business but include any awards you’ve received, new collaborations, or charity events. If everything else fails, try thinking out of the box.
Don’t get discouraged if it doesn’t get picked up by any publications; any interesting web content that relates back to you is still good for SEO.
Points to follow while putting it to practice:
- Make press releases that people would be interested in reading.
- Post your press releases on PR websites and blogs. You can also send them out to publications.
- Think out of the box.
#9. Never Underestimate the Power of Email Marketing
Never undervalue the effectiveness of email marketing. It is because people who have signed up for your emails are most likely interested in hearing from you, as compared to others.
However, instead of bombarding your contacts with sales pitches, make sure to provide them with valuable content.
Competitions, blog posts, e-books, event invitations, and exclusives are just some of the types of content you can send to your customers via email.
Consider including a lot of sign-up tabs on your website to help you develop your contact list. To build customer trust, make sure you give your customers a good reason to sign up.
Points to follow while putting it to practice:
- Send valuable and shareable content to your email list.
- Don’t try to upsell your customers all of the time.
- Display sign-up forms on your website, along with reasons why people should sign up.
#10. Organize Webinars
Hosting a webinar is a perfect way to promote your content. Consider inviting industry experts, clients, or prospective customers to join the webinar and participate in a discussion.
You can talk about your products, answer frequently asked questions, provide business insight, or even ask your clients why they want to work with you.
The key to a successful webinar is to record it and share it on social media. This way, you can easily reach out to a wider audience.
Points to follow while putting it to practice:
- Invite your current and potential customers, as well as industry experts, to participate in the webinar.
- Before you start recording, make a list of everything you want to talk about.
- When you’re finished, post it to your social media accounts and blog.
#11. Testimonials
Testimonials have been around for as long as business itself, and they’re still an effective way to build trust and confidence.
Customer success stories effectively elicit empathy from prospective clients and impress upon them that the service is well worth their time and money.
After you’ve worked with a few people, ask them to rate your service and then use those testimonials to populate your website.
And if you get constructive reviews, use them to make your product or services even better. Points to follow while putting it to practice:
- Ask a couple of your most important clients if they would be willing to write a testimonial for you.
- Make sure your testimonials are prominently displayed and that your customers can easily see them.
- Negative feedback should not be ignored; instead, it should be used to improve your products and services.
#12. Influencer Content
Influencer content is the content created in collaboration with subject matter experts and industry authorities, known as influencers.
This content marketing technique seeks to reach new or wider markets by exploiting the experts’ reputation and social followings.
Points to follow while putting it to practice:
- Prospects should be thoroughly investigated (influencers).
- Determine how the topic will be presented.
- If possible, co-create the content.
- Analyze data to determine success.
Final Thoughts
Now that I have shared these top and actionable twelve content marketing strategies you should employ, you can start producing fun and interesting content.
With so many resources available on the internet, there has never been a better time producing and sharing content.
Now, I assume that this article has helped you learn how to use content marketing techniques to enhance your marketing efforts and convert more business.
Or, if you are still looking for a specialist to execute all your content marketing techniques, then you are just one step away; contact me to book a meeting now!
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